Focus Friday: Pretzel Crisps Personalizing an Experience
Today Focus Friday is on how Pretzel Crisps is using social media to connect with twitter users and bloggers. This experience was shared from a wonderful friend of mine, Jean aka @geekbabe that I’ve met on twitter, she actually blogged about her experience in her blog.
The tweet from Pretzel Crisps
What happened was, Jean saw a tweet on twitter from @PretzelCrisps asking her for her email address so that they can send her some of their snacks. It was those usual tweets where companies make contact with bloggers or twitter users to send out items. After giving her address, @geekbabe expected the snack to arrive in a week or two accompanied by a pitch, boy she got it wrong. Pretzel Crisp actually responded to her Dm back asking her if she would like to receive the snacks the same day, and if it’s alright for her if they delivered it.
The delivery from Pretzel Crisps
Within one hour, someone from Pretzel Crisps arrived in a car and with an open arm and bag of goodies. However, that wasn’t all, they even asked Jean if she had any favorite charity that could benefits from these free snacks. One of the recommended charities that Jean suggested was The Asperger’s Association of New England, and Pretzels went on to give them some too.
I talk a lot about personalizing an experience and giving everyone a different experience many times on my blog before. In this case, Pretzel Crisps gave everyone a great personal experience by doing so. The downfall about this is that it is tough for you to do this. It requires a lot of time and cost at first since delivering goodies is not exactly FREE.
The best thing about this is that most companies won’t do this. Why? Read the downfall again. Moreover, most of this is a long term to build brand awareness and brand loyalty. According to a friend @jmodio, this wasn’t the only outreach they did. Pretzel Crisps even sponsored events like Digital Dumbo and Four Square Day, so I asked Joe about his experience and whether he would go out and buy some Pretzel Crisps in the future.
“I met the girls working for @pretzelcrisp,they were really friendly, knew what they were doing, made the brand appealing. I’d definitely buy them when I saw them; the store around the corner has them. @PretzelCrisps are a great snack/brand.
If you ask me, I think this is an amazing outreach to people by utilizing social media, your thoughts on this?
photo credit: luckytastebuds