As of today, my Pinterest account and I are getting a divorce. I’ve officially deleted my Pinterest account and won’t be using it anymore.
The truth is, while I’ve used it to help me design my room and had tons of great memories, it’s just not working out on a business level for Ask Aaron Lee. I can’t even remember the last time I use it……..
Sure, I could use it on a personal level but I believe it’s not worth the time as I could use it on networks which are more relevant to my core business.
I guess you could say that I’ve gradually been cheating on Mrs Pinterest. I’ve spent so much time on other networks and seeing beter results from it. I personally feel that other networks have more potential for my business compared to Pinterest.
Recently, I’ve been spending more time elsewhere. I also believe Google+ will play a huge role for my core business this year and I want to focus on that. 2013 is the year of focus for most businesses.
We clearly don’t have the time to be on too many networks…. and VINE?? Come on! how many can we manage?
It’s all about choosing social networks which fit your core business.
Having said that, my girlfriend is still using Pinterest for her women’s apparel business and it fits very well with her products.
I’m not condemning Pinterest of course. They are an amazing network, an inspiring network. Some of my friends are getting more traffic on Pinterest compared to other networks. For them, Pinterest fits with their core business because their demographics are spending a huge amount of time on it.
I believe as a business, if you want to really grow your business quickly, you have to focus and not try to be everywhere at once. Unless you’re a huge brand….. then be my guest.
Focus on where your community is spending a lot of time at and grow your community there. The important thing is building a supportive community before branching out on to other networks.
What do you think?