SEO services are there to provide help and assistance in every aspect of your online marketing and presence. Whether you choose a full-service package or just need some helpful hints to point your company in the right direction, one key element to explore is your website design and its contents.
Your website is the heart of your online marketing. It is not good enough for it to be passable, to succeed in the online world it must be perfect. A web design agency will ensure that all the key elements are present to make this possible. Amongst these elements should be a logical design approach. Your website cannot just be a jumble of disconnected pages. It won’t matter how interesting the individual pages are, if the site design as a whole does not make any logical sense.
Your website must include all the basic information about your business. This is not the same as writing reams of information. Short and concise is the way forward, but within this should be everything the potential customer needs to know, from your mission statement to your returns policy. Testimonials, previous projects, and information on your staff are also just as important. Your contact information is essential too. If you are easy to contact, customers are more likely to trust you. Your SEO consultant will also explore and feedback to you about your website navigation. This needs to be clear, with each page having a simple and obvious title.
Keeping Things Simple
You know how important your website is to you. It is often the first point of contact that people have with you. For that reason, it can be tempting to add as much as possible to your site to make it stand out from the crowd. However, that can be a mistake.
When designing your website your web design, one of the keywords is simplicity. This should not be mistaken for dull or boring. It is possible to have an exciting website while keeping things simple. The main reason to go for simple is load times. The longer your site takes to load the more frustrated your visitor is going to be, and if it takes too long, they are likely to give up.
Some of the elements a good SEO agency like unravelseo.com is likely to suggest removing will include Flash animation, fancy cursors, music, and moving text. These add nothing to your website and can be distracting for your visitors. You want your visitors to be focused on achieving their goal, and thereby achieving yours, whether this is buying a product, signing up for a newsletter or joining your cause.
Take the same approach to the design of each page. Keep descriptions brief, write in small segments that are easily scanned by the visitor and try to avoid long lists that require lots of scrolling. It easy to get lost with continuous scrolling, and it gets monotonous. It is better to use smart navigation and shorter pages. If everything is correctly signposted, you and your visitors are much more likely to achieve your goals with this approach.
Could You Benefit From SEO Services?
SEO specialist companies provide a range of services for those looking to improve their visibility on the internet. It is a service often used by both large and small businesses, but could you benefit from such services if you are not a business?
Not everyone with a website is selling a product or a service, at least not directly. There are websites promoting and providing information on health, wellbeing, child-rearing, and work skills, to name but a few. While they are not directly selling a product, they are selling an idea. This means that the site owners still need visitors, and need those visitors to complete an action. This may be to sign up for a newsletter, fill in a survey, or sign a petition, but the route to this point is the same as it would be for a business. A consultant can still help these site owners to achieve their goals.
Services such as an SEO audit of the site content will highlight missed opportunities to reach the intended audience. A professionally designed website may encourage more individuals to stay on the site for longer and to click that call to action button. SEO agencies can create the content needed to entice people to return, to check for updates and to take an interest in what is going on. They are also able to develop the necessary social media feeds that will personalise the whole process and create real relationships between the visitors and the website.
Why Choose A Local Consultant?
With so many different SEO consultants out there why should you consider a local company? There are numerous reasons why a local company, with local knowledge, should be high on your list of choices. Location may not be everything, but when it comes to your business, it helps.
A quick online search will yield thousands of results for search engine optimisation consultants and web designers. Choosing between them, without growing old in the process, can seem like a daunting task. But, if you consider their location it makes your search a lot easier. One of the reasons to consider a local consultant is local knowledge. At searchenginejournal.com, they provide great insight on local SEO. Local companies will know the businesses in the area and the people who are your potential customers. They will be able to work with you in creating partnerships with non-competing local businesses, and in staying one step ahead of those you are competing with.
Local knowledge can be invaluable, especially when creating an appealing website, or increasing your social media reach. It means that recent news that you include on your website can be more easily focused on things that affect the local area and your potential customers such as traffic disruption from a new bypass. Using a local consultant also means that you have the opportunity to meet in person. Face to face communication is still important, even when it comes to the world of the internet. It is easier to discuss your plans and your difficulties if you can have a real conversation, in real-time.
