Everybody’s trying to find a way to capture the zeitgeist, especially in terms of passive income, e-commerce, or just a general way to earn money. Capturing the zeitgeist isn’t just about a current trend, but it’s about providing some sort of meaning to people’s lives. The fitness industry is one of those that can make a stark difference to people’s happiness, health, and ability to live a better life. But what does it really take to make an impact within the fitness industry? Is it about setting up a gym, training your employees to be better with a general gym-going customer, or is it about something else?
Is It About Ease Of Convenience?
You never have to look far to see a product that seems to tout massive results in a short amount of time. One of the modern examples is the X3 Bar, but this is something that has been specifically designed by a medical practitioner. Dr. John Jaquish used a load cell to see just how much he was able to lift with what is essentially a latex rubber band. Certainly, you can manufacture your own versions of this, and consult a load cell manufacturer so you have tangible results based on what people can lift, but it’s important not to promise results when there are none. Something like keeping fit is about the long game, not the quick results. And while plenty of people want convenience and want the exercise to be over and done with quickly, it’s not a way to make an impact, long-term, in the fitness industry.
Remember The Social Aspect Of Exercise
A gym is not just a place for people to work out, it’s for people to hang out. Lifestyle is crucial, and there are people who set up gyms that make the most of the social aspect of things. Look at the business Swerve, where the focus isn’t just on the exercises, but it’s about the camaraderie of being in a group of people. And this is one of the key marketing components. Exercise doesn’t have to be a solitary pursuit. In fact, it needs to be something where people can encourage and support each other so they can live better lives and be healthier. Many people make friends for life from their local gym!
It’s Not A Customer-Oriented Business, It’s A Lifestyle!
Exercise shouldn’t be something that you do just to keep illness at bay, but it’s a lifestyle. Look at the documentaries focused on the CrossFit communities; it’s a lifestyle that, if they were to give it up, they would feel like they’ve lost a limb. And while in one respect, it’s about building your customer base, you really need to push the idea of it being a healthy lifestyle. Exercise is a lifestyle, and this is why it has to be front and center in terms of your marketing. If you want to make an impact in the fitness industry, it isn’t just about the results, in fact, this is secondary to the overall experience. A customer wants to get fit and healthy, but they want to do it on their terms.
