In 2020, businesses can’t afford to stick to the inflexible ways of the past. Being relevant to your market and your team begins with the ability to adapt not only to their needs but also to their preferences. If you are still in the process of designing your next strategy, make sure to put flexibility on top of the list. Failure to consider what your audience wants, both inside and outside the business, is likely to affect your growth dramatically. At an age where more and more companies are embracing a people-focused attitude, you have to show flexibility. Ultimately, both customers and employees can look for another company to replace your services. Therefore, flexibility is not about embracing contemporary trends. It’s about staying relevant.
For businesses that are still wondering how to introduce flexible activities to their processes, here are a few ideas of what being a flexible business means.
There where customers need you
The endowment principle means that online customers experience a sense of ownership from the moment they buy a product online. Because they already consider the item their own, they feel joy and excitement as a result. Unfortunately, when it comes to online purchases, customers need to wait for delivery before they can fully enjoy their items. Therefore, it’s not uncommon for online buyers to show signs of anxiety, nervousness, and impatience as their order makes its way to them. Ensuring you can provide reliable and adaptable first to final mile services when it comes to delivery is crucial to their satisfaction and loyalty. Picture an eCommerce business that can’t guarantee delivery deadlines. The longer customers wait, the less likely they are to buy again from your brand, even if they are satisfied with the product once it’s arrived.
Let employees choose when they work
The days of the 9 to 5 office hours are long gone. Nowadays, your employees expect to be able to juggle work and home life without having to compromise. As such, flexible working practices have become one of the most sought for perks. From home-based workers to workers who can schedule their productive hours at a more convenient time, there’s no denying that lack of flexibility can cost your company its talents and performance. Additionally, many companies have recorded a boost in morale and results when they adopted flexible working options. In short, flexible employers run successful businesses.
Choose many ways of communication
Your SEO specialist has told you all along. Your company needs a blog to maintain its digital presence. Producing regular blog articles can let you address trend topics in real-time. However, there’s more than ranking factors to consider when you produce content for your company. Indeed, your audience may have diverse accessibility needs. Visually impaired users, for instance, would appreciate an audio version of your blog article. Users with hearing loss need captions on your videos and audio files. Being flexible in the ways you approach content creation can make sure you can produce inclusive communication campaigns.
Flexibility needs to be part of every business culture. Making your company relevant and competitive begins by listening to what people want from you. Flexibility is the art of tuning to your audience.
