Many companies see Facebook, Twitter, and LinkedIn as competing for social media platforms. In reality, they are all complementary tools that can be used together for an effective marketing campaign. This is a guide to show you how you can use these three platforms in your corporate marketing strategy!
The Importance of Social Media in Marketing
Social Media is one of the most popular ways to communicate with your audience, and it’s free!
Facebook has more than a billion users worldwide who are posting updates, images, videos, & links on their newsfeeds daily. Companies can take advantage of this by paying to “boost posts”, which makes more ads show up in a Facebook users’ newsfeed.
Twitter has been used by celebrities, politicians, and business owners alike to boost their brand’s exposure – it is a powerful tool for marketing as you have immediate access to your audience.
LinkedIn is the platform where jobs are posted & job seekers go to look at companies/initiatives they might be interested in. It is also great for interacting with your clients to see what they are looking at & where you should be focusing your marketing efforts.
How to use Facebook, Twitter, and LinkedIn for Corporate Marketing
It’s important to understand how each platform works and choose the one that best fits your target audience & marketing goals.
Facebook is great for brand awareness since you can increase your fan base using boosted posts or ads targeting friends of people who like your page – this will give you access to a wider audience.
Twitter allows for more engagement with your customers & followers. You can use hashtags to see what people are saying about topics relevant to your industry or business. This allows you to reply directly to customer complaints or requests and connect with potential leads.
LinkedIn is great for connecting professionally, but it also allows businesses to post blog links directly onto their company page, boosting traffic.
Why It’s Important to Have a Presence on all Three Platforms
While Facebook, Twitter, & LinkedIn are all great platforms individually, they can also be used together to expand your company’s reach even further.
Facebook is great for boosting posts on Twitter so that people who don’t follow you will still see the content. You can then reply directly to these tweets on Facebook to increase your exposure even more!
Twitter is great for sharing blog posts or news on LinkedIn since it has a wider audience – this helps boost the effectiveness of the content you are posting. You can also use Twitter’s “promoted tweets” feature if you want to make sure certain people see specific content.
Best Practices for Using Social Media in your Company’s Marketing Strategy
It is important to post at least a couple times per week on each platform – this shows your audience that you are active & engaged with them.
Posting twice or more per day will give you even greater exposure, but it runs the risk of overwhelming your followers!
Remember to use hashtags on Twitter so that your tweets are discoverable by people looking for information related to the topic you’re tweeting about.
While it is important to be active & engage with customers, don’t forget that social media marketing shouldn’t be all business – post some fun content every once in a while! This will help humanize your business and make you seem more approachable.
Measuring the Success of your Company’s Social Media Campaign
It is important to set goals for each social media campaign you run – this way you can track your progress and adjust if needed.
Make a list of metrics that tell you whether or not the campaign was successful, such as “increased Facebook followers” or “more leads generated from LinkedIn.” Measure these results at least once per month so you can see if your efforts are paying off.
Tips for Creating an Effective Brand Image through your Posts
- It is important to post high quality, consistent content on your company’s social media accounts.
- If you want your brand image to be “hip and fresh”, make sure all of the images/videos you share are recent – this shows that you’re staying up-to-date with current events & culture.
- Posting in a casual, conversational tone with your audience is great for building rapport – this will help humanize your business and make you seem more approachable.
- Avoid posting long blocks of text whenever possible – consider formatting posts so they are shorter & share-friendly by using bullet points or short paragraphs.
- Use images/videos to spruce up your posts to make them more appealing to your audience.
Social media is one of the most powerful marketing tools available, but it’s not without its challenges. Whether your company or organization does for a living, you can use social media to grow awareness and drive more business opportunities. If you are looking to accelerate your company’s marketing efforts, digital PR consultancy is available.