The travel industry can be a tough one to crack due to the saturation of the market. A trillion-dollar industry, it’s ever-evolving to introduce innovative and exciting advancements which benefit both the employees working within it and the customers that are booking through them.
So how do you stand out in this crowded market? Well there are certain steps that you can take to transform the way that you operate your business. Of course, with any industry, as time goes on there will be other developments that allow for greater scalability and differentiation, but these example below are nonetheless important changes that you can make:
Harness the Power of Augmented Reality
Augmented Reality and Virtual Reality are truly taking over the world. Well and truly integrated into the travel industry, the possibilities are endless with this incredible technology.
If you are yet to experience what AR and VR can offer you, there’s no better time than now to discover the impact that it could have on your travel company.
Whether you utilise it to showcase your aircraft or allow your customers to be ‘transported’ into a destination of their choice, it’s an extraordinary digital experience that will unlock numerous opportunities. Showcasing why customers should opt for your business over others, you’ll immediately see the positive impact it can have from the moment you introduce it.
Discover the Convenience of Virtual Assistants
Millions of people around the world have already experienced the benefits that come with virtual assistants such as Alexa and Siri. But with virtual assistants that are specifically designed to assist within the travel industry, even more potential can be discovered.
Firstly, it will help by creating a personalised and interactive experience for customers. Assisting by answering any queries that they have regarding a booking or holiday, it will make their online experience more streamlined.
Secondly, it will assist travel businesses by helping with bookkeeping (i.e sending invoices), email management, research, creating itineraries and customer relationship management.
See the Impact of Weather and Geolocation API
As a travel business, you want to make your website the most useful that it can possibly be for customers. Through integrating Free Weather API into your systems, you’ll be able to transform content by showcasing accurate weather forecasts.
Helping customers to see what certain weather predictions are in locations that they are interested in, it will make their research and booking experience a lot better. An incredible element, you’ll also be able to benefit from the following:
- A cost-effective solution that comes ready-built for your convenience.
- Automatic updates every day to provide the most up to date information.
Utilise The Cloud
There are many notable reasons as to why the cloud is invaluable within any business. And one, in particular, is the travel industry. Creating a personalised service for travellers, including travel packages and customer services, cloud computing is one of the most powerful integrations you could make.
Improving the productivity and effectiveness of your processes, this flexible technology will require less human interaction – giving your employees more time to spend on other aspects of their roles.
Revamp Your Social Media
Social media is one of the most influential and dynamic additions you could make to your company. If you have social media channels in place, but fail to update them regularly, you could be missing out on numerous sales opportunities.
Platforms in which you can connect with and engage your customers, it’s the ideal opportunity to discuss travel products and share experiences. Whether you post blog articles, images, questions or other content it’s guaranteed to be an effective marketing strategy.
