Marketing Automation
Marketing automation software, such as Hubspot and ActiveCampaign, will be extremely popular in 2020 and beyond. New software is coming out at a rapid pace and getting even more sophisticated: there’s no reason not to use it in your marketing strategy. If you run a business online, you need to stay relevant to new and existing customers, and analytics is the way to do it. But it can be time-consuming, especially when personalized content and custom communication, which is why more companies are turning to Marketing automation to integrate and deliver what consumers have come to expect.
Video Marketing
Video marketing has been around for a while, and for all the right reasons. People love watching videos: they are easy to consume, informative, and don’t require the active effort of text-based mediums. The internet, and digital technologies, such as smartphones, have provided more access than ever before to video content and companies and consumers are noticing the excellent benefits of interacting through the medium. It is not just youtube blogs and ads that are popular, businesses and individuals are creating high quality, sharable content on a range of platforms.
Interactive Content
The great thing about interactive content is how it makes things more fun and gamified, and people are suckers for this kind of thing. In the same way that video content is an extension of written content, interactive content extends the audience’s video format and images. It comes in a variety of ways, including quizzes, polls, and videos. Interactive Infographics, for instance, includes an interactive element, such as animation, interactive map, or pop-up. It improves audience engagement and increases the time spent on the page. Modifying existing media channels in this way is set to become commonplace going into the next decade, where the emerging technologies are likely to be already familiar.
AR/VR
Those who already jumped on the virtual reality bandwagon were not misguided, even if the technology has taken decades to perfect. Unlike AC powered pumps, the main issues were accessibility, as well as performance. Although it offered some exciting potential, no one wanted to wear a bulky headset for an average digital experience. Nowadays, the headsets are more like eyeglasses – light and unobtrusive – add to that the improvements in performance and you have a technology that isn’t going anywhere. Augmented Reality and Virtual Reality are set to become hallmarks of the 2020s across a range of industries.
Chatbots & AI
Everyone loves Chatbots! Companies love them because they reduce costs and improve customer experience, and customers live them because they answer questions quickly and efficiently. They even feel as if you’re speaking to an actual human being at times. Chatbot technology has improved considerably in recent years, making it a growing and popular trend going forward. There is a range of chatbot software on the market that you can install on your company website quite easily. The type of software you decide on will depend on your business requirements and customer engagement level. Different software offers different chatbot services.
