Are you working to ensure that your business is popular with clients and that you grow your customer base? This should be a key goal for any business owner, serious about making their mark on the market. But how can you do this? Well, the best strategy is to ensure that you have a solid level of engagement. You need to make sure that you are connecting with your clients and customers in various ways so that they feel part of your business, rather than just one more cog in the machine. Let’s explore the best options here.
Use Social Media
First, you do need to make sure that you are using social media to connect and engage with your client base. In doing so, you will be able to guarantee that your customers feel connected and a valued part of your business. Social media provides a very non-intrusive way to engage with them while also making things quick and easy. With social media, you can contact different customers and subtly promote ideas or products to them. You can also provide a personalised solution which is key and we’ll explore that further a little further down. Don’t forget, some social networks also provide more possibilities such as LinkedIn advertising. The advertising option gives you a way to connect with clients and advertise to your target audience at the same time.
Pop up Chats
Another great way to engage with your customers is to set up a pop-up chat on your business website. At first interaction, this will be automated. It can help ensure that customers are able to find what they are looking for on your site without delay. This is useful if there is an issue with the site structure. Remember, you should be aiming for the three-click rule here and that’s not always easy.
Once they get towards a purchase decision the customer can then speak to a real person who works for your business or an outsourcing agent. They will be able to make sure that the client is provided with more information and potentially can solve any issues that can stop a customer committing to a purchase.
You might think that email marketing is dead, but this isn’t the case. The reality is that email marketing has simply evolved and it’s moved on. You need to use the new form of email marketing to get the right results. Specifically, you need to personalise the emails that you send out to customers and clients. Use email to lead them down the marketing funnel towards a purchase decision. Make the emails fun, interactive or informative and you will have no issues impressing the client.
We hope this helps you understand everything you need to know about engagement and connecting with your customers and clients the right way. When you win with engagement, you will improve the perception that clients have of your business and ensure that they become loyal customers. This is going to lead you to elusive but incredibly important, repeat sale.