If you are blogging as a side-income or as your main living, you need to make sure that you know how to make it as successful as possible. You can always make improvements to your blog, and there are certain key aspects that you are going to want to focus on in order to make sure you are making it as good as possible.
In this post, we are going to take you through some of the main ingredients of any successful blog. Make sure you have these, and you should be able to make a lot more of your blog – and hopefully make more money in the process.
Personality
You need your blog to stand out in some considerable way, and the way to make sure of that is to give your blog some real personality. This can fall in line with your own personality, or it can be a slightly exaggerated version of your personality, a little like a caricature. Essentially, this is like the blog’s brand, and just as brands are invaluable for marketing a business, so is personality a necessary aspect to making sure your blog is popular.
When you are trying to develop the personality for your blog, there are a lot of things that you can consider and use in order to make it happen. But the main thing is to remember to include as much of yourself as you can in the process.
Dynamic
What do we mean when we say a website is dynamic? In this context, the word is being used as the opposite of ‘static’. A static webpage or website is one which does not change – it simply offers up the information it needs to, and stays there as it is. A dynamic website, on the other hand, is frequently changing – in terms of its content, but also its design and layout too sometimes.
Your blog needs to be dynamic, which essentially means that you need to be able to update it regularly whenever you need to. A blog is going to be much more successful, and better to monetize, if you are keeping it regularly updated, so be sure not to overlook this essential part of the whole deal. Keep it dynamic, and readers will come back for more time and time again.
Design
The design of your blog needs to be one that you are genuinely happy with, and there are a lot of things to consider on that front. For one thing, the design is probably going to have to fit in with your branding, or the blog’s personality, as above. It should also help facilitate a much easier way of using and operating the blog, which makes the experience much easier for everyone who is visiting your blog.
A good way to ensure that you really get the kind of design you want and need is to hire a professional web designer or developer. They will have the necessary skills and technical capability to be able to design your website as you want it – all you need to do is make sure that you are expressing to them your clear desire as to what you want your design to be like.
Knowledge
Ultimately, you are writing a blog in order to provide your readers with helpful information. The more useful the information is that you are dishing out, the more likely it is that people are going to return to your blog time and time again. They will also be more likely to recommend the blog to other people, and this is a vital way in which the word will spread, and your audience will grow.
You can’t fake this kind of knowledge, so you need to make sure that you are writing in a niche that you know very well. If you can do that, then it means you are going to be able to impart some expert knowledge, and that is exactly what your readers are going to come back for if you do it right.
Remember that you can also make use of guest posts from time to time – so if there is someone you know of who has expertise in a related area, you can invite them to provide a blog post for your blog, perhaps in exchange for you doing the same for theirs.
Rank
For your blog to be truly successful, you need to make sure that you are getting it to rank highly in the search engines. This is going to form one of the most important aspects of your blog as a business, and you’ll find yourself having to put quite a lot of time and effort into this in order for your blog to work out. Fortunately, there are a lot of things you can do to make it easier, and one of those is to ensure you are writing great blog posts that rank really well.
If you are wondering how to write a blog post that will rank highly in the search engines, there are a few essential considerations to keep in mind. Firstly, you need to ensure that it has a clear structure, and you need to work that structure out in advance, before you start writing. Then you need to spend some time finding the appropriate keywords for your article, to help get you to rank better.
When you are writing, you’ll want to keep things in the right kind of voice. That will vary depending on the nature of the blog post and what the personality of your blog is like, as well as who your average reader is likely to be. But on many occasions, it is going to be best to opt for the lighthearted and perhaps even slightly funny voice, along with a dose of formal and knowledgeable voice patterns. These sorts of blog posts tend to do very well.
Getting your blog to rank better means you can expect many more readers in the near future, and your blog will start making you even more money.
Headlines
As well as knowing how to best write a blog post, you might also be wondering how to write good headlines. There is no doubt that this is another important element – after all, having headlines that people are more likely to click on means that you can expect your blog to grow so much faster overall. In fact, you should consider headline-writing its own kind of artform, distinct from the writing of a blog post itself, and it needs due attention in order to ensure that you get it right.
To write catchier headlines that people are more likely to click on, you need to consider how to invite them in with something teasing. That can be hard to get right, but if there is a sense that you are offering something genuinely useful, then people will generally click on to read the post. Make sure that you do actually deliver on your promise, however: increasingly, web users are getting wise to articles not actually giving the answer the headline promised, and in the long run this tactic will only make you some enemies among your readership.
So, make sure you answer the query or point of interest that you posited in your headline, and ensure that the headline itself is click-sexy. Then you will be much more likely to get a lot of readers.
If you have all these ingredients in your blog, it is going to be much more successful before you know it.
