video marketing

  The rise of video sharing and video technology have made video marketing campaigns seem more realistic to businesses. But none of that means that a successful campaign is easy! If you’re interested in getting your business noticed with great videos, check out these tips. Identifying the target audience You’ve always got to figure out who the target audience is. This is especially important when it comes to video. We all know that certain age groups are more likely to be amused or engaged by content that might completely turn off another. So it’s important that you decide what demographic you’re hoping to target. You’ve got to consider age, typical economic status, etc. These things all affect how groups perceive your content. The balance of creativity and message We … [Read more...] about Starting a Video Marketing Campaign? Read This First