There’s little argument that the smartphone is one of the most important tools that an entrepreneur can have on their person at any time. There’s the importance of being able to communicate with your team at any point. Not to mention the ability to bring up information you need in the moment. But a smartphone can do a lot more than that. In fact, some might argue you can even run your business from it.

Manage your marketing
Okay, so you can send Tweets and Facebook posts through your phone easily. No problem. But that’s not as far as your online marketing efforts should go. You want to be able to schedule content and look up the analytics of what’s hitting and what isn’t. Nowadays, there are plenty of social media apps that help you do that even on your mobile.
Better timekeeping
Especially when you’re on the move, effective time management is essential. In reality, your phone is the best tool there is for that. There are tools you can use not only to create a schedule but to alert you regularly of reminders for tasks you need done. We all tend to react much better to alerts from our phone than any other device, in reality. When you’re out and about, you need to be a lot more alert to time sensitive tasks.
Support from anywhere
Communicating with those in your team is important. But how about the customers who need your help? You can’t afford to leave them hanging every time you’re not in the office to take their queries. Instead, you should look at the customer service options for your phone. From ticketing systems to live chat that connects directly with an app you’re using. For those long-term clients, Skype for the smartphone can be a great way to stay in contact through the whole day.
Payment in your pocket
The way that people pay and the way we accept payment is changing. We’re relying less on cash and even less on card machines. Of course, it’s not very efficient to lug a card machine around. Unless it’s one that can easily fit in your pocket. With things like a credit card reader app, you can have just that. Some of these apps can even help you keep invoices and track your accounts with little effort, too.
Staying in the know
The internet is great for information. But what about information that isn’t on the internet? What about information that’s specific only to you and your customers? Knowing the details of your customers and remembering them is vital for establishing trust. To that end, customer relationship management has been a vital tool for businesses. It’s now one that you can also fit in your smartphone. The next time you’re on your way to a client, just look them up and get a refresher on everything you need to know about your past with them.
Apps and tools are getting a lot more sophisticated. There’s no doubt that your phone can be an integral tool for helping you to manage your business. It’s all about how willing you are to start using it for real.
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