Why You Must Use Pinterest To Market Your Online Store

How much do you know about online marketing?

I’m sure you’ve read about online marketing-haven’t you?

However, do you know that Pinterest is one of the best online marketing platforms?

As an e-commerce entrepreneur, you need to know how you can leverage all the online platforms to market your products.

Have a look at the following data:

• Pinterest has over 200 million active every month currently.

• I in every 2 millennial in the US is using Pinterest every month

• Women dominate, but men usage is rapidly growing with 40% sign-ups from men.

• It is a global network with over 50% of active users outside the US.

• 85% of the active users access Pinterest on their mobile devices

• 93 % of Piners use Pinterest to plan future purchases

• 63% of the millennial users say that it helped them to discover new brands

• Pinterest drives over 30% of traffic to online shops more than Facebook.

These numbers show that Pinterest is a platform that no marketer can afford to ignore.

Pinterest is a significant platform since most people use it to:

Target Audience:

1. Create plans for the future.

Users create boards and pin images that are related to their vision. When one is planning for a wedding, they use Pinterest to prepare for it and pin the items that seem fascinating. Most of these pinners go ahead and read more about the brands behind the pins and if intrigued, go ahead to make purchases.

2. To compare different brands

Most of the users on Pinterest are brands marketing their products in a visually appealing manner. Unlike Facebook, there is little distraction with texts and people talking about how exciting or depressing life is. On Pinterest, one can quickly search for pins on a particular niche, pin the ones that are most appealing and later explore the selected pins.

Brands:

1. To increase their brand visibility

Pinterest enables brands to increase the reach of their blog posts and products by placing them in front of a ‘hungry’ audience. To increase your brand visibility, you should use visually appealing pins that are a link back to your site or product so that when users click on it, they can be redirected back to the product or website.

2. To connect with other brands

You can use the platform to connect with other brands by re-pinning their pins. This creates some backlinks and increases the likelihood that other brands will also repin your pins increasing your visibility

So evidently, it will be to the disadvantage of your business if you leave out Pinterest in your brand marketing strategy. Gather you marketing team NOW and start planning on how you will use this platform to increase your visibility and possibly increase your sales.

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