It’s a simple fact – no clicks, no conversions. Your call-to-action buttons are the path to getting those conversions. If you don’t get people to click on them, you won’t get orders or subscribers. So what do you do? What you really require is an understanding of what your visitors want, and how to entice them to really want to get it from you. Getting the desired results calls for putting some thought into how you design your CTAs and where you place them. In this article we are going to discuss 6 tricks to optimize your CTA buttons.
Proper positioning is key
It’s of no surprise that where you place your CTAs determines how many visitors get to click on them. People’s eyes move quickly across your pages when they’re looking for how to solve a problem, and research has shown that your content is first read horizontally, above the fold. This is probably a good spot for your CTA.
However, what this depends on is the complexity of your content. If your content is simple, above the fold is the way to go. If, on the other hand, your content is complex and your readers have to take time to digest it before they decide what to do, placing the CTA below the fold will get better results.
Create urgency with timing words
There’s a lot of truth in the saying that time is money. Next to writing content that quickly takes your visitors to the solution to their problem, your CTAs need to use timing words to create urgency. Your website should have as little distractions as possible, and your CTAs need to entice your users to take action right away.
Words such as today, right now, or immediately are bound to help you get more clicks. Rushing people to take action straight from your landing page, is the way to go to make people feel like they need to think quickly in order to get what they want.
Invoke positive emotions
Maybe you have noticed that some marketers tend to ask their visitors not to click on their CTA-s. This is a negative emotion. While it is a fact that people might remember negative emotions more often than the positive ones, it doesn’t mean that they yield the same results.
When you invoke positive emotions with your CTAs, you are encouraging your visitors to connect with you, boosting their trust, and inevitably increasing your sales. Using humor for your buttons is a great way to entice people. Furthermore, a CTA that has the words “get started” in it is bound to drive people to feel optimistic and ready to do something.
Color matters
The choice of color is essential. If you make sure that you comprehend the psychology of color, you’ll be able to successfully optimize your background and text colors in order to drive your visitors to convert. Colors have an effect on human emotions, and people tend to make decision solely based on them.
What you need is a color that stands out. It’s a good idea for your background to be white, and your button to be a solid color that has a gradient. You need to make sure that the background and text color are the right fit, and don’t hurt the eyes. A button color that a lot of websites are using is orange, so you could try optimizing your pages according to that choice.
Delay your CTAs when using videos
A great strategy when using videos on your website, is to delay the appearance of your CTA until your video introduces your visitors to what you have to offer. You need to be careful about this, so don’t make your videos too long and make sure that they offer just the right information that visitors need.
The reason that the appearance of the CTA button after the video will work is delayed gratification. It means that when you delay the immediate reward and make your visitors wait for what is about to come, the final reward brings more pleasure. So, use this to your advantage, and focus on delivering something of great value after a little introduction.
Strategically place exit CTAs
The method of exit intent is what enables you to convert visitors who are leaving. This is important due to the fact that a great number of people that come across your landing page will probably not convert during their first visit. Research has shown that up to 90% of your visitors tend to leave your website without coming back.
Once your visitors is about to leave your website, this is where you should place your exit CTAs. If you have already given them something of value, and then offer them an exit pop-up button that asks for them to subscribe to your newsletter, they’ll be much more interested to do so.
In summation
You need to make sure that you don’t take the power of calls-to-action for granted. They are your main path to getting your visitors to convert. By testing out these 6 optimization tricks, you could boost your conversions in no time.
Author bio: Sam Cyrus is CEO and co-founder of GWM Sydney SEO Agency, a Digital Marketing agency from Australia. Sam is also a creative writer and likes to share his insights on entrepreneurship, business, online marketing, SEO and social media. He currently collaborates with Nirmal Web Developer Sydney.
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