Moving into a new office is an exciting time for businesses of all varieties. But it’s also a time of great opportunity. As a social media company, there are plenty of ways you can turn a big office move into a competitive advantage or two.
So, if you are heading off to pastures new, read on. I’m going to reveal how it can help you grow your business, improve your image, and even give you a platform for a new way of working. Let’s take a closer look.
The story of your success
First of all, moving offices is a sure sign to people that you are starting to make a lot more noise in your industry. And let’s be honest, as a social media company you should be well drilled in the art of making noise. So shout about your move. Explain how your relocation is going to suit your brand. Maybe you are moving somewhere a little more central so that you can be closer to key clients. Perhaps you need the extra space because you are hiring more people. Whatever the reason, ensure people know about it – the next person that reads your story could turn out to be a long-term client.
The workplace opportunity
Moving offices also gives you the chance to start afresh. Start as you mean to go on by looking at the design and layout of your new abode and making your space your own. Don’t be a copycat, however. Sure, we all marvel at the likes of Google and their wondrous offices. But you are far better off forging your path and coming up with ideas that are suited to your business. Help is available, of course. Companies like Arnold’s office furniture might be able to help with the design and fitting if you don’t know your Feng Shui from your open plan.
The marketing opportunities
As a social media company, it’s going to be vital to get clients through your door. Image and appearance are critical, and you need a stunning environment to engage with your stakeholders. If you can show off the sort of company you are with great pictures of your creative workspaces, it’s only going to help. It’s not just clients you will impress, either. The word will soon get around to prospective employees that you work in a fantastic environment. And if the talent has a straight choice between you and the glum-looking competition, they will choose you every time.
The employee refresh
It’s not just prospective employees that will love your new offices – your current staff will, too. It’s the perfect tool to re-energize and re-engage your workers. It’s also an opportunity to change things up a little. People can be resistant to change in business, but in new environs, it will make your job a lot easier.
Moving into a new office can be a big challenge. It will put a strain on your logistics, will eat into your time, and might cost a fair amount of money. But the boost it can give your business can often be priceless if you go about things the right way. Let me know about your big move in the comments section below.
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