There are many different components that come together when marketing online. They say content is king but content comes in so many different formats. It’s not just about the written word or keywords. What about audio? What about Infographics? What about charts? There are so many different ways that content can be delivered, and so you need to consider this when it comes to your marketing plan.
Music and audio has become a very interesting point of discussion in marketing today. It has its place, but it’s not a necessity. In fact, most users will get annoyed if you put a track on your site just for the sake of it. However, with demo videos, like How To Unblock A Toilet, or client testimonial videos, music can be a nice added touch.
The first thing you need to do before you can start differentiating between the various tracks on offer is decide what sort of music you are going to use. A lot of people like to go down the custom made route. They will have a track specifically made for their business; something that they can use as a branding tune, incorporating it into all of their material. This sounds like a good idea on the surface. However, there are a lot of problems that can occur. A late delivery of the track can put everything on hold, which is bad for business. Not only this, but there is no guarantee that you will like the end result either. The other option is to attain via using online music libraries. This is a recommended option, however when you do go down this route it is always best to seek royalty free music. By doing this you will be able to keep your costs at a low level because you will only incur a one off payment.
Who are you targeting with your promotional video?
This is an obvious point, yet one that you need to outline in order to ensure that you do not lose focus. Thus, if you are looking for background music for an upcoming sale you’re running, your need for this music is to create a sense of urgency. This should be your focal point whenever you are trying to find a track. How are you going to create a sense that people need to act NOW to take advantage of this special offer? Colour and audio are imperative here.
Alternatively, if you are looking for music for a charity introductory video, then your main need is to evoke emotions, therefore you need to keep this in your mind whenever finding a piece of music. When brainstorming your ideas for songs it is always a good idea to have your chief purpose in the middle of the page in capital letters. After all, when something is so obvious, it can actually be very easy to overlook it and forget about it.
Who is your audience?
Once you have determined the main use for the music you then need to consider the type of people who are going to be watching your video. This is also important for the SEO side. Your video must be catered to a specific demographic, so you need to outline who this is. This will prove particularly important if you are producing a video for a specific age range. For example, if you sell HVAC, you’re going to be appealing to homeowners, and so you’re home services marketing company will advise choosing something that appeals to people over 30-years-old.
Nonetheless, you can delve a lot deeper into your demographic then this and carry out research regarding what people from different areas and classes listen to. You may also link specific hobbies and interests to music as well. If you have the time and the resources to carry out such substantial research and surveys then it is certainly worth it.
As you can see, it is not just about keywords and written content when it comes to your marketing presence today. You also need to think about when and when not to use audio. These areas mentioned in this blog of consideration are very important when it comes to selecting background music for the marketing video you are creating. Keep these points in mind and you are assured to find the perfect piece of music for you.
