Marketing is how you communicate your ideas to your client base. It’s essential for all businesses in order to make sales and profits. The most effective way to market your new business is online. The more advanced technology you use the better as this will make a good impression to your customers as you will seem more in control and legitimate. You want to use technology to your advantage in order to help advertise your brand. There are several ways in which you can do this.
Social Media
There are many platforms on social media in which you can advertise your brand. Instagram, for example, has one billion users per month. Think of how many potential customers you can find. Roughly 70% of buyers will also look at an Instagram page before investing, so it’s well worth creating an account and posting regularly. Make sure you frequently post on whichever social media platform you choose and have it link back to your website. This will help to spread the word as other users share your posts. It’s a good strategy to add as many photos and videos, such as tutorials, in order to really make the most of the technology you have to hand. This will create a better impression and it makes your brand automatically more accessible.
You can also think about advertising using Facebook Pixel. This allows you to advertise on Facebook. It’s not free, but you will be able to target your key audience.
LinkedIn is another reliable platform for networking and you can numerous business connections. Once you’ve built up a bigger list of customers you can send out an email sequence as well to reach them all with automated emails.
Hubspot CRM
Hubspot is an app which deals with your marketing and sales for you. Newer and smaller businesses don’t tend to have extensive personnel and different departments. Hubspot CRM will essentially work as a sales department for you. It deals with invoices, sales activity, and individual performances. This allows you to constantly have feedback from the market and results in how your business is developing. With this information, you can see where your successes and weaknesses lie.
SEO
An acronym for search engine optimization is a way to increase your web traffic and to make your business appear more in online searches. This can be done with certain tricks of the trade. Linking is an effective way to improve your SEO as you can work with different bloggers and websites in order to embed your URL which will give it more weight and credibility, thus making it pass some of the criteria that search engines look for.
Tech
Reach out to your clients with the best tech you can afford for your business. Update your PCs and operating systems to be more compatible with newer software. This will not only work more efficiently, but also leave a better impression. There are many phones and devices available so learn more about the ones which best suit you.
