The real estate industry is one of the most stable on the planet. As a modern estate agency or related business, however, it’s important to accept the challenges that will come your way. Successful marketing is undoubtedly one of the top priorities.
Properties don’t simply sell themselves. While most agents complete a lot of positive steps, a lot of them overlook simple factors. Here are five you must not ignore.
SEO Should Be Local
Everyone knows that homeowners, landlords, and tenants use the internet to search for properties. Google and search engines are the most popular destinations by far. However, ranking well for terms such as “properties”, “semi-detached homes”, or “three-bed apartment” counts for very little on its own. Almost everybody searching for properties will want to focus on geographic parameters. Therefore, it’s vital that you target the local SEO market. From keywords to GMB listings, it will have a telling influence on property views and conversions.
Your Brand Matters
Before entering negotiations with estate agents or real estate brokers, people need to feel a sense of trust. Therefore, creating an authentic brand is an essential ingredient in the recipe for success. Giving insight into the people behind the brand is vital while verified and accessible contact details are crucial too. Ultimately, the process becomes easier with time as past customers spread the word. This will build your awareness and reputation in a powerful way. Whatever you do, make sure transparency is at the heart of it all.
Buyers Still Like Traditional Media
Digital marketing channels will have a telling impact on the future of any estate agent or real estate broker. Then again, you aren’t only promoting properties to tech-savvy audiences. A lot of baby boomers won’t be fully confident with viewing homes via digital methods. Therefore, using brochures that include reprographics is still advised. Even when people have seen digital representations, the hard copies are ideal on viewings. Visualization needs to be supported by accurate data to give clients the comprehensive insight they need. It could be the difference between a sale and none.
Selling Skills Matter
When you are supported by the right online and offline tools, promoting a property becomes a lot simpler. Nonetheless, it’s not all about selling the property. You need to sell the life. When homeowners buy a property, they are buying into a new chapter. Building a bond and promoting the features of the home and neighborhood that appeal to their needs will boost conversions. Whether it’s celebrating a property’s wine cellar or a town’s schooling facilities will change from one viewer to the next. That’s why your listening skills are particularly crucial.
You Will Get Time Wasters
The harsh reality is that not everyone will be ready to buy a property. Some people are looking for inspiration or to test the waters. Others may be looking at the market ahead of selling their own property. Either way, the fact of the matter is that time is money. Sending a couple of follow up emails or phone calls is fine. However, you don’t want to keep pursuing someone that has lost interest in the property. Firstly, it means you’re not spending time with genuine leads. Secondly, that client may still be interested in another property later on. Don’t cut ties. Just move on.
Do these things, and you’ll be signing on the dotted line far more frequently.
