Trust continues to become an issue online, especially with the increasing levels of cyber insecurity. Clients need to believe that the information they are reading is accurate, that their personal information is secure, and know how their browsing habits are being used. Without face-to-face interaction, building trust is extremely difficult. Since your website provides a face for your e-commerce business, it plays a vital role in earning customers’ trust. And, as with any human relationship, it’s earned over time and can be lost in a split-second. Without further ado, here are 5 simple ways to make your site more trustworthy:
Get a Domain Name That Warrants Respect
Coming up with a decent name for your website is probably the toughest step when it comes to building a website. Your domain name should be catchy, unique, relevant, and easy to remember. Create a name that reflects your brand. Avoid using names that feel like an infomercial and if possible, avoid using free sub-domains as it shows your visitors that you care little about your website to even invest in a custom domain name. If you are having troubles creating the perfect domain name, makeawebsitehub.com can help you get started.
Press Page
It pays to have your site featured somewhere else. This doesn’t necessarily attract more traffic but it is evidence that others acknowledge and respect your site, thereby proving your legitimacy. If your brand has been featured in publications, podcasts, other websites or blogs, create a press page and link to the relevant article. Be sure to include the logos of such authoritative websites. The logos should be high-res and ensure you place them thoughtfully and not just randomly. Include a brief quote if the press was very positive.
Proudly Display Trust Seals
Not every site visitor knows or will look for the green website security lock in the URL. And, even if they recognize it, they’ll still want more assurance that your site is safe. For this reason, be sure to add seals for professional accreditation or affiliations such as Better Business Bureau accreditation, five-star Yelp ratings, certificates of excellence, and much more. Logos and symbols from reputable brands are an instant trust booster.
Show Off Your Warranties and Guaranties
Nothing builds a client’s trust like guarantees and attractive warranties. It shows that you believe in the quality of your products and services. Therefore, if you offer money-back guarantees, insured shipping, free trial, lifetime exchanges, or something similar, be sure to place it prominently on your site. Note that you must live up to your promises. Failure to do so can actually have the opposite effect.
Showcase Reviews and Testimonials
Any positive feedback from third parties endorsing your products or services works as social proof. The notion is that if people are using it, then it must be good. Whether they are testimonials from customers, reviews on places like Google, ratings on products pages, or social images/ videos showing your products or services with real customers, any content that tells the value of your product or service is invaluable. Internet users already know that some brands make-up endorsements, so ensure your reviews and testimonials are authentic and reliable.
These are additional tips on securing your site.
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