Social media is a phenomenon that has taken hold of virtually every aspect of our daily lives. If a business exists that does not have a social media presence, they are the exception, not the rule.
We receive everything from updates on news, sports, celebrity happenings, and even recipes and fashion designer trends from various social media platforms. You can even get legal advice!
Let’s visit a few of the lesser known benefits to social media, from the user’s perspective. The paradox in this is that the benefits can come to the developers and owners of these platforms as well, as they find the niche that suits their capabilities.
Legal
Did you know that you can access a plethora of legal counsel online? Now, before you pull all those old files down from the shelf in a hurry under the guise that this will be free of charge, slow down.
Certainly, a quick Google search using the keywords “free legal counsel online” will reveal 49,500,000 results as of this writing. However, careful thought and consideration is necessary before you enter into this well-intentioned arena.
Perhaps a more pragmatic approach will be to “tap” one of your social media apps on your phone and do a search for legal representation in your area, when the need arises. The American Bar Association now recognizes the urgent need for lawyers to have a strong social media presence.
Along These Same Lines…..
The unfortunate reality for our society today is that fewer and fewer marriages stand the test of time. Everyone knows at least one person who has been divorced at least once. The reasons are plenty, and it’s roots are grasped in a cultural shift over the past couple of decades.
Imagine an app that would cut the costs of a divorce (need we say how expensive they are?) significantly. Well, that is just what two women from the U.K. have developed, an app called Amicable.
The idea behind this app comes from Kate Daly, a family counselor, and Pip Wilson, a tech entrepreneur. This app is not designed to replace legal representation during a divorce. Instead, it’s designed to “streamline” the process, cutting out unnecessary legal fees.
One example of how this app assists those going through a divorce is helping to organize key financial documents. Another aspect that the app helps coordinate is how the children can be looked after.
Finances
It all comes back to this, our money, does it not? What aspect of our life is not directly related to this? It can be a source of fun, and heartache.
Suppose you are happily married (leaving the divorce question behind now). So, are there any apps to help us better manage our finances? Of course! Going back to trusty Google, using the keywords “best apps to help with finances” comes back with an astonishing 63,400,000 results, as of this writing.
Everything from setting a weekly budget, saving for a home or a new car, and getting out from under a mountain of debt are available.
This article has focused on social media and marketing. How it can benefit the user, as well as the benefits for those who are keen enough to recognize a niche (i.e. developers, etc..).
It would be a disservice to not at least mention internet marketing, which is a separate entity from social media marketing. For example, those who are looking for reasons why married couples should file a joint tax return would ideally be directed to a trusted, helpful site.
We will leave the intricacies of the difference between the two marketing strategies for another day.
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