One of the biggest goals of any retail business is to attract customers. Custom equals profit. Profit equals continuity of the business. Ergo, customers are vital to business! With the steady flow of customers, you can grow your business into the exciting retail space you want it to be. Customer retention must be at the forefront of your mind, which is why you need to do everything that you can to make your business as attractive as possible.
There is a lot to think about when it comes to the layout of your retail store, from the extruded aluminum canopies to keep the rain off of the customers to the store map that gets them to the products they want to see. When you consider your retail store, put yourself in the shoes of the customer and what you would like to see. It’s only then that you can get a true idea of what you are offering to your customers. Let’s take a look at some of the ways you can make your retail store more attractive.
- Focusing on the layout, as mentioned above, is so important for your customers. An easy layout ensures that your customers stay in your store for longer. You need to have an eye-catching entry way, and if you want to really appeal to customers, provide a store map on the wall so that they can find what they want easily.
- Be present online – even when you have a brick-and-mortar store. A website and social media presence will help people to find you and learn about you, which often leads to them visiting your store. Your online presence gives your customers a chance to air opinions about your space and any praise they have. You’d be behind your competition not to be online.
- When you are trying to make your store attractive, consider its curb appeal. Are your store bins right outside the front of the store? It’s time to move them. Make sure you’re providing adequate coverage for people to stand under when waiting for a cab to get them home. You can also add some potted plants for a welcoming appearance.
- You need to have staff that are happy, welcoming and ready to assist when you are working in a store, and it’s part of the attraction of the shop to your customers. Staff who are trained appropriately offer your customers a place they want to spend their cash. Staff training is therefore mandatory.
- Hold an event – a sale of sorts – for your opening day. You want to bring in customers, and money off is a good way to do it. People will see the posters and signs from the outside and be tempted to come on in and buy things. If you pair this with happy and friendly staff, you’ll have excited and interested customers ready to shop with you.
The look of your store, the friendliness of your employees and the offers that you can give to customers are all going to make your space far more attractive!
