Accelerating business growth is by far one of the biggest challenges for businesses still recovering from the disruption of the Covid epidemic.
If you want your business to prosper, you have to adopt a pro-growth mindset and jump into the trenches.
In this article, we’re bringing you five tips on how to speed up the growth of your business as the pandemic draws to a close.
Create a Recovery Strategy
You can’t speed up the growth of your business in the post-pandemic environment without a recovery strategy in place.
It makes perfect sense that businesses need to recover first before they can start growing. Why not then create a recovery strategy so that growth can take place?
A recovery strategy enables your business to stabilize during the pandemic and shift towards growth.
Having a plan for recovering your operations after the pandemic ends and getting your business back on track is necessary for making new clients and securing your revenue stream.
Recovery is the first step towards growth.
A well-written recovery strategy will cover the goals you need to reach in a set period.
Since the pandemic has disoriented so many businesses, disclosed goals and objectives will give you the focus you need for decision making.
You won’t be going endlessly through activities, hoping your business will stabilize.
Writing a recovery strategy is a challenging, complex task. It varies from business to business, but there are some general guidelines to get things going:
- discuss your needs and budget with your suppliers
- readjust your business goals for this year
- talk to your HR department, so your workers have proper support
- do extensive research on the post-pandemic market
Fast recovery is key for fast growth.
Sit down with your department heads and create a recovery strategy.
Master Specialized Pandemic-Proof Practices
Businesses that fail to effectively tackle the challenges of the pandemic can’t hope to last long in the new circumstances.
Unlike them, you can do better.
New pandemic-proof practices will help you stay in business despite growing uncertainty.
Since it’s so hard to tell how events will unfold with the pandemic, adopting new practices will have a drastic impact on reducing risks.
New practices can also create new revenue opportunities.
It’s known that changing the way things are done opens up new possibilities that can convert into revenue.
You shouldn’t shy away from news practices since they can be a vital piece to the growth of your business.
To get a sense of what we’re talking about, let’s view this amazing fact.
According to a report by DigitalCommerce360, eCommerce sales hit an all-time record high in 2020 and reached $791.70 billion.
This is a steep 32.4% rise from the $598 billion eCommerce made the year before.
Pandemic-proof practices like a strong eCommerce game have proven themselves to be one of the most effective ways for business growth.
If you want your business to grow in a post-pandemic environment, adopt practices that the pandemic can’t disrupt and leverage them to foster growth.
Step up Your Content Marketing Game
When it comes to growing your business, content marketing is one of the best ways to make that happen.
Content marketing is an effective method of reaching new customers and growing your business.
Using insightful content that your target audience will engage with will help cultivate growth.
Since everybody is consuming content 24/7 in lockdown, this situation gives you an opportunity to reach more users than before.
But that’s not the only way class content helps your business grow.
As you serve amazing, informative pieces of content, your reputation will flourish as well.
Offering insightful content gives you a chance to showcase your expertise.
Becoming a high-profile name in your industry is a goldmine for new business opportunities and growth and you can thank your content marketing efforts for that.
As a matter of fact, content plays a critical role in a B2B buy decision.
According to a survey by FocusVision, a B2B decision-maker consumes 13 pieces of content on average before opting for a service or a product.
The content is reached directly from the vendor’s website 70% of the time.
If you want to secure business opportunities and reach decision-makers, you have to have top-notch content.
Don’t neglect the importance of content marketing and start developing a content strategy to kickstart your business growth during the pandemic.
Use This Opportunity to Optimize Your Processes
The pandemic has accelerated trends that were already on the rise before the outbreak of Covid. You should view this as an opportunity to optimize the processes of your business.
Adopting new technologies to improve processes will play a vital role in the post-pandemic business growth of your company.
New circumstances force you to try a different approach and make urgent improvements to the workflow of your team. You should welcome this opportunity.
Additionally, new solutions have the potential to eliminate expensive habits that are no longer needed in the post-pandemic period.
The post-pandemic era has taught teams to rely on cloud solutions which are much cheaper tools than traditional assets businesses needed before the pandemic.
These solutions are brilliant for trimming overheads that might otherwise stress the company budget.
Let’s illustrate this with an example.
Before the pandemic, businesses had to pay for expensive office spaces to house all their employees and keep everyone connected.
Today, with a pandemic-caused switch to remote, companies across many industries can save on operational overhead costs and optimize a remote approach.
It’s no surprise that 55% of LinkedIn’s survey respondents agree with this claim.
You shouldn’t sleep on the opportunity to use new solutions to optimize your business processes and cut down any costs that can pull your growth.
Re-Engage Leads With Cold Calling
Returning former customers can turn out to be a major building block of your company’s post-pandemic growth cycle.
Re-engaging old leads is a hard challenge, but lucky for you, cold calls are a way to get the job done.
When you cold call to re-engage a lead, you get a second shot at getting them to hear about your service or product.
If your company can offer a solution that goes hand-in-hand with the newfound pandemic environment, you’re already starting off on the right foot.
When it comes to cold calling, it’s critical that you understand you have a well-thought-out protocol in place so you can capitalize on the brief moment of attention prospects have given you.
If not done properly, cold calling won’t help you re-engage leads, which is why you need to know the top cold calling methods.
Unsure about the potential of cold calling? Boy, you’re in for a surprise!
According to SalesHacker, cold calls give you a 20% possibility of engaging in a conversation with a prospect.
With a skilled sales rep on your side, you can succeed in converting those prospects into customers that will help accommodate the growth of your business.
It’s time you put your cold-calling talent to work and re-engage past leads.
Conclusion
These are uncertain times with unique challenges.
Many businesses are still shellshocked from the effects of the global pandemic.
Thankfully, there are opportunities in disguise for many companies, and all it takes is to adopt new tactics to cultivate growth even in these conditions.
Author:
Heather Redding is a part-time assistant manager and writer based in Aurora, Illinois. She is also an avid reader and a tech enthusiast. When Heather is not working or writing, she enjoys her Kindle library with a hot cup of coffee. Reach out to her on Twitter.
