TNS put it very accurately when they said, “AI has come of age and is revolutionizing the way we do business. By increasing customer satisfaction and loyalty AI is ironically helping to deepen the human connection.” Needless to say, AI is drastically changing the digital marketing landscape. Since AI focuses more on analytics, brands can use metrics and KPI to track their marketing efforts. In a recent survey, 21 percent of marketers stated they relied on AI to give a personalized consumer experience. But in such a rapidly changing environment, we can only predict what the future holds based on the current marketing trends. Here is how AI is set to change digital marketing in 2022.
Hyper-personalization of marketing messages
Hyper-personalization allows businesses to create an experience unique to an individual. In 2022, AI will use analytics and big data to create personalized content. Also, AI will be more effective at responding to changes and creating unique touchpoints. While marketing personalization has come on leaps and bounds over the last few years, brands still rely on customers to volunteer most of the data. In one research, 60 percent of respondents believe hyper-personalization improves customer experience.
AI provides a set of tools to break down data and improve customer insights. That said, marketers will use individualized data to determine whether customers are interested in specific products or services. As AI becomes more accessible, a digital agency can predict trends to enhance the quality of services.
Voice search will be on the rise
Voice recognition has gained prominence over the last few years, thanks to the use of AI assistants such as Apple’s Siri or Amazon’s Alexa. As the world moves into mobile, businesses expect more searches to be done online. Thankfully, AI-powered virtual assistants guarantee 95% accuracy – almost the same as humans. In 2022, we expect this technology to help shoppers with simple things like searching the internet, setting up reminders, and responding to simple requests.
Personalization with AI and marketing automation is a great combination for businesses looking for a unique level of customization. This will help brands gain an edge in the war for clients. And thanks to AI learning capacity, businesses can analyze customer behavior better. In 2022, marketers will use AI to determine which marketing campaigns had the most impact. That way, brands will anticipate the volume of customer service calls. Plus, businesses can focus on customer experience during peak times. Keep in mind that AI can do a visual search on products faster than the smartest marketer.
AI-driven content marketing
In today’s digital age, businesses cannot underestimate the power of social media. AI helps brands work on the content they need and understand how to distribute it. In 2022, brands will use AI to monitor the success of their marketing efforts and learn how to achieve better metrics. Since this technology is changing the digital landscape for the better, businesses can respond quickly to customer needs. Since most brands are enthusiastic about AI potential, the technology will increase their marketing effectiveness.