There are lots of things that go into creating a successful business. Firstly, good financial planning is key. Secondly, you also need to know how to motivate your staff to increase overall productivity. And, of course, excellent client management is also crucial. But there is also one lesser-known factor that can greatly affect the success of your company. Writing! You may be surprised to hear that, but writing is crucial for all businesses these days. It can play a big part in how your company comes across to potential clients and customers. Not only that, but it also plays a big part in getting your businesses spotted online.
So are you ready to get your pen out and boost your company’s success? Here are some useful tips and the areas you need to be nailing your business writing.
Find A Good Tone Of Voice
One of the most important challenges that companies face when it comes to writing is finding a good tone of voice. This is something you need to get right early on. Otherwise, you could end up with a variety of voices across your business’s writing portfolio. Not only does this look very unprofessional, but it can also be quite confusing for customers and clients. That is because they won’t be able to easily tell what kind of business you are. Are you a contemporary startup or a well-established firm? The tone of voice if one of the first things that clients and customers will use to define your company. So how do you make sure yours is right for you? One of the best things you can do is to look at a sample of your current content. Take a look and see which pieces of writing you prefer and which are better suited to your company. Take your pick of the best and use this as a template for your tone of voice.
Keep It Lean
Sure, your words need to be meaty and carry some serious worth, but there shouldn’t be any fat on them. What do I mean by fat? Your words should be to the point and direct. And every word should do a job. If you have a lot of extra words and sentences that don’t need to be in the text, cut them out straight away. This is all the fat that readers don’t want to read! People won’t be spending a long time on your website, and they certainly won’t want to read a small novella on your pages! So make sure your words are lean but still pack a punch. You can’t get more to the point than that!
Keep It Relevant
All of your content needs to relevant. It all needs to have a reason to be there. Otherwise, it is just taking up valuable space. One way to ensure that all your words are relevant is to make sure that they are related to your industry. If you mention anything that doesn’t relate to your business and industry, you are wasting your customers and clients’ time. Another useful point to note is that content should be current and topical. Don’t publish a blog post that is about something that occurred a few months ago. If you are struggling to think of topical ideas, take a look at the headlines. I’m sure there will be plenty of stories to inspire you in the news. You’ll be surprised how many you can relate back to your business!
Get Your Blog On
Blogging is serious business these days. It has helped launch the careers of many people who started their blog just as a hobby. Get your business blog just right, and it could help to launch your company into the stratosphere! But just writing and publishing blog posts isn’t enough to succeed in the blogging world. You need to know a lot of tips and secrets! For instance, you need to make sure that your blog content is SEO-ready. What is SEO exactly? It stands for ‘search engine optimization’ and if you get it right, it’ll help your website rank highly in Google search results. There are a number of ways you can increase the SEO factor of a blog post. Firstly, you need to put a lot of keywords in the text. Search engines will pick up on these. You should also add plenty of links in the blog posts. These should be links to your own blog posts as well as external websites. There are lots of firms that specialize in SEO for businesses. You can learn about SEO services online. By increasing the SEO of your blog posts, you will be making your website a lot easier for Internet users to stumble upon. Which will do wonders for your company’s reach and Internet presence!
Start A Newsletter
Newsletters are becoming increasingly popular with many businesses. No matter what line of work your company is in, I’m sure you will be able to greatly utilize a newsletter. There isn’t much to set up, either. That is as long as you use one of the useful newsletter services such as Mailchimp. What’s more, most of these services are absolutely free! So why is it so important that you create a newsletter for your company? One of the main reasons is that it will help to drive sales. You can use your newsletter to showcase any new products or services that you are about to launch. So it is a great form of advertising to your current and previous customers! It can also help increase your followers on social media. Many studies show that content which includes social media buttons and URLs help to boost Twitter followers and Facebook fans.
Website Copy
All of the writing on your company’s main website can also make or break your business’s success. Good website copy can tell all potential clients and customers exactly what your business is about in just a few words. Not only that, though, but persuasive copy can also help to increase sales and traffic to your social media platforms. Do you think all the writing on your website could do with improving? Don’t worry; this isn’t too hard to do. You can easily improve the writing with a few simple edits, so you don’t have to go to the effort of completely rewriting it. Firstly, make sure that your copy is crystal clear. If not, edit it so that it is. It should also be user-friendly by being extremely skimmable. After all, no one wants to be stuck on your page for ages reading large portions of text, no matter how intrigued they are by your company! Your writing should also be very friendly. Don’t be a robot! You need to come across as warm and approachable to everyone who visits your website.
Write A Book
Your writing can also bring you a bit of extra income alongside that which comes from your sales! If you are an industry influencer in your field, you could have a go at writing a book. Many business-themed books do really well, especially if you have plenty of expert knowledge that you can pass on to others. Don’t worry; you don’t have to spend months scribing a novel! The book doesn’t have to be that long. Just as long as you give yourself plenty of space to say what you have to say. If your book doesn’t turn out particularly long, you can simply publish it as an eBook. If you offer a self-published book on your website, you will be adding an extra product on your site. And this can help to attract more customers, which in turn helps to increase sales. If your book is a huge success, you may like to turn it into a series of books. You will need to have plenty to say to do this, of course!
Social Media Content
Let’s not forget about all the tweets and Facebook updates that you write on your social media profiles! All of the updates you share with your social media followers will be shaping your followers’ idea of your company. Not only that, though, but it can also help to increase sales. One of the best ways to increase sales through your tweets and status updates is to include lots of call to actions. These are phrases that prompt your followers to do a certain action. They may include the likes of ‘visit our website for more info’ and ‘retweet for your chance to win’. You’ll be surprised at how much such simple calls to action can help prompt your followers. And this can all result in an increase in your sales! Social media also gives you the chance to spread all your over words around and get them widely read. So for instance, make sure you regularly post your blog updates onto your social media channels. This can help them reach a much wider audience. Especially if you use plenty of relevant hashtags! You should also post links to your newsletter so that people can easily sign up.
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