Every business should make sure that their employees wear name badges. This is beneficial because your members of staff feel like part of the company and your business will also appear a lot more professional too. And that is without even mentioning the vast branding opportunity name tags offer as well. Nevertheless in order for this to be the case you need to make sure you select the right name badges for your employees. The number one rule when designing any name badge is to keep it simple. If you try and overcomplicate things then this is where the problems occur.
It can be very tempting to incorporate as many designs as possible. Nobody said that keeping it simple was an easy task! After all, with so many fantastic fonts, images, colours, and patterns on offer it is understandable that you would be tempted to use several. Nevertheless, not only will this take away from the professionalism of the name badge, but it will also make it impossible for people to read the badge too. Therefore customers will not be able to identify the individual, nor will a passerby be able to determine what company the person works for. You need to remember that whilst pretty patterns may look appealing, the main point of your badge is not to create a beautiful accessory. The purpose of the badge is to showcase your company and give key information about the person wearing it. Thus, when designing any name badges this is what you need to keep in mind. For fun badges for corporate events and such like, your approach is going to be slightly different The Pin Factory sells lapel pins, which are better suited to things like this.
Basic fonts
First and foremost, you need to make sure you pick legible fonts. Fancy handwritten fonts may look nice, but they are extremely difficult to read. Stick to something simple without any curves or swirls. In order to determine whether the font you have picked is suitable or not do a simple test. Get one of your friends or employees to take a look at the badge and tell them to read out what they see on first glance. If they hesitate or have difficulty reading then it is probably a good idea to reconsider your font choice.
Neutral background
Not only do you need to keep it simple when it comes to fonts, but you also need to ensure that this is the case when it comes to the background too. Most people tend to go for neutral background colours, such as white, grey, or beige. This is because they offer an easy base for fonts to be printed on top of. Furthermore, because these colours are soft, they are not distracting. This is important because you want the attention to be focused on the writing not the background. For this reason, vibrant colours and patterned backgrounds are highly ill-advised.
Essential information
And last but not least, be picky when it comes to the information you choose to incorporate on your name tag. You will of course need to have the employee’s name printed on there. In addition to this, you can also add their job title and your business’s logo if possible. Flag lapel pins also help to identify any additional languages spoken by your employee. Any further information is usually too much. After all, nobody has got time to stand there and read an essay!
How to Choose the Best Name Badge Designer?
Now that you have decided on this strategy, the next step is to find the right designer for the task at hand. The importance of this should not be overlooked. After all, you need to ensure your name badges are of quality, that they look professional, and that they brand your company effectively.
The best way to find the top name badge design companies is to simply look online. You will find a wealth of different companies available and you will be able to efficiently and effectively narrow your search down from the comfort of your own home. The first thing you should look out for when assessing the worth of any company is whether you have the option to customise the name bags. This is essential, especially for branding purposes. You need to be able to put your own stamp on the name tags and incorporate your company logo and your business’s colours. If there is no scope for a bespoke service, look elsewhere.
In addition to this, you should try and find a company who will allow you to have a sample of the name badge you have created before you commit to ordering the full amount. After all, depending on the size of your business, it is likely you will be ordering in bulk. You never really get to have a true sense of what the product is like until it is in front of you and you can see it with your own eyes. Thus, it would be very risky to order a massive amount of name tags without having the opportunity to see them. A sample presents you with this opportunity and therefore takes away any risk involved.
Aside from the two points already mentioned, you should read the testimonials that have been left by previous customers. This is the best way to get a true insight into not only the quality of the products provided but also the quality of the service too. All good companies will have a section on their website dedicated to reviews and thus this should be easily accessible. If you cannot find testimonials on the company’s webpage you should be slightly concerned. You need to ask yourself why the business would not showcase the feedback they received? Could it be because it was not positive?
And last but not least, make sure there are lots of different design choices available. You should be able to choose between reusable badges and those that are not. You should have a lot of various shape selections to pick between, including; rectangular, oval, and oval top. You should have the choice between metal and plastic name badges. And not only this, but you should also be able to select between various fittings as well, including; pin, combi-clip, and magnetic.
If you consider the four points mentioned in this article then you should have no trouble finding the best company to design your business’s name tags.
