When your aim is to make money via your own business, especially if it’s online, you need a website, and that means that you need a domain. If you’ve never dealt with domains before, it can be difficult to ensure that you navigate the world of naming your website successfully. It is, however, important that you do because a simple mistake in the domain department could hamper your business from the very beginning.
Bearing that in mind, here are some do’s and don’ts of purchasing a domain to help you get it right…
Do Include a Location if Possible
If your business caters to a certain town, city, state or region, then it can be pretty useful to include that location in your domain if possible. Why? Because doing so is likely to give you a boost in the search engine department when people in your area perform a search for the products or services you sell. This is a huge boon if you can manage it!
Do Include The Nature of Your Business
Of course, even more, important than having a location in your domain is having a keyword that tells people what you do. For example, if you sell shoes, choosing a domain name like ‘shoequeen.co’ or ‘ladiesshoeslasvegas.com’ will help to ensure that you reach more people with your website.
Do Register the Domain Yourself
You should always be the owner of your own domain because you need to be able to oversee and deal with the administration of it. So many businesses have been devastated by having their domains ‘stolen’ for them by someone else who had access that it really worth the risk.
Do Renew
Your domain can also end p in another person’s hands if you don’t remember to renew on time. So, make a note fo the date and act accordingly.
Don’t Pay Over the Odds
As a business, you need to make savings wherever you can, which is why using Namecheap promo codes via DontPayFull, for example, to get your domain at a steal makes sense. If you buy cheap, you can even make money off your domain, should you build it up and decide to sell at a later date.
Don’t Use Abbreviations, Dashes or Numbers
If you can avoid it, you shouldn’t use any of the above in your domain name because they can be more difficult to remember, and when people are talking about your website, they’ll probably mention it only by the actual name, which means they might not type the right address in and you’ll lose business as a result.
Don’t Use Extensions Other That Aren’t .Com
Wherever you’re based, you should only use the domain extension for that area, or even better .com, which is kind of universal. You’ll be prompted to purchase multiple domains with different extensions, but most of the time this is a real waste of money and won’t help.
Don’t Forget to Check
Finally, you should always remember to check the past history of your domain. If anything unsavory is linked or its past, it could impact upon you negatively or if your business is too similar, it could see you hit with a lawsuit for trademark infringement!
Now, you can buy your new domain with confidence!
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