The Internet can provide a vastly powerful tool for most businesses. It can be used to do research, gain customers, and most importantly, host a website. When it comes to setting up a website, most new companies will make at least one big mistake. And, it makes sense. There’s an overwhelming amount to think about when you’re building a website. So, to help you make sure that your doing well, this post will go through some of the common mistakes you’ll find on new websites.
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Policies/T&Cs
Despite the age of the Internet, governments all over the world have put together in-depth and intricate laws to protect users. Unfortunately, this means that most website owners have to do some work. Of course, the law is different in every country, so you’ll have to do some research. But, you can generally assume that you’ll at least need terms and conditions. The terms and conditions of a website can cover a wide array of things, which will usually be relevant to your business. Areas that are covered will include usage rights for images and fair-use policies. But, that’s not everything. Depending on the type of business you run, you may need to be much more detailed. Thankfully, you can use an online service to create terms and conditions for you. They’re usually quite affordable, and essential to your business. You may need to think about other policies, as well. If you take customer details, for example, you will probably need a privacy policy on your website.
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The Design
Of course, the design of a website will play a huge part in how many customers you can draw in. But, just because you think your website looks good, doesn’t mean it does. A lot of small businesses decide to go for online website builders, to build their own site. Unfortunately, though, these sites will always look generic and be easy to spot. Instead, it’s much more valuable to a company to invest in proper web design with a professional custom logo. This gives you a chance to tailor your design needs for your company. And, with so many web developers out there, it’s easy to find something specific like web design for financial-based companies.
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Security
Once you’ve got a website built, you need to think about security. This is especially true if you collect any customer data through your site. All websites should be secured with SSL encryption. Which stops outsiders from being able to view data being sent between your servers and your users. If your website isn’t secure, you risk having data stolen. And, in a case where your site isn’t properly secured, this could be disastrous for your business. Plus, customers can always see if your site is secured. The “https://” that comes before a website’s URL signifies that a website is secure. And, some browsers will actively warn users not to use unprotected sites.
Hopefully, this will give you an idea of where your company may be falling short when it comes to it’s website. Remember, it’s important to do plenty of research when it comes to something as complex as a website. But, once everything is done, you won’t have to do it again!
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