Global ecommerce growth shows no signs of slowing down, growing at over 20% year after year. Besides this, more and more people are opting for online shopping over physical shopping, especially since the Coronavirus pandemic. However, as straightforward as setting up an ecommerce business is, some common mistakes can derail or hinder success. So, are you thinking about starting an ecommerce business? Then here are some mistakes you need to avoid.
Not doing the math
An essential aspect of running any business (including ecommerce) is managing your money. Before launching your site, it is crucial to ensure that the products or services you seek to offer have good demand and can rake in some revenue. That last thing you want is to start a venture and watch it fold up because of a lack of profitability.
Choosing the wrong ecommerce platform
The ecommerce platform you choose can easily make or break your business. That’s because your platform will determine how you showcase and present your products, how you sell those products or services, and how best you can attract potential customers. It may even determine how well you can scale your business over time. The right platform to choose will depend on the products or services you offer. But it would help if you also considered other things like cost, template design, and user experience.
Poor product descriptions
Your online visitors cannot physically inspect your products before purchasing and will need to rely on the descriptions you provide. If you leave a visitor with more questions than answers, they will likely leave without buying.
Another mistake you might want to avoid is making your product descriptions match those of your competitors’. If you’re relying on your suppliers to give you the product descriptions, then you’re likely receiving the same copies they give to other ecommerce sites. And this is a mistake, as it can significantly reduce your site’s ranking on popular search engines.
Your best option is to wordsmith your descriptions, optimizing them for SEO and keyword searches.
Not focusing on enhancing user experience
Believe it or not, more and more people use their phones instead of computers or tablets to make online purchases. That means you’ll likely miss out on a vast pool of potential customers if you fail to make your website mobile-friendly. Making your site mobile-friendly ensures that it meets Google’s policy or guidelines for ranking online pages.
While focusing on mobile compatibility will do your business a world of good if you enhance user experience. Online visitors are becoming less patient by the day, and if transactions take too long to complete, then chances are people will leave your site.
You can give your clients that make successful orders the ultimate user experience by taking advantage of things like top-quality subscription box fulfillment that spreads your brand identity and brings the “wow” factor in your customer experience.
Starting an ecommerce business is an excellent idea in today’s digital world. However, if the right measures aren’t put in place, you may not enjoy the vast benefits associated with the industry. Therefore, you should consider avoiding these mistakes.
