Business

When you are running a large corporation or government department, you may think that just by virtue of your size, you will be more protected than the little guy. Unfortunately, that is not the case. In fact, the opposite can be true, because it can be the smaller things that end up blowing up in your face and taking your down. Of course, to be forewarned is to be forearmed in such cases. Therefore smart corporations will use the information below to come up with a proactive approach to the smaller issues that can potentially take down their entire organizations.  Marketing misfire  Large corporations spend millions of dollars on marketing campaigns every year. In fact, many have one running all of the time, so it may seem as if one small mistake wouldn’t make that much … [Read more...] about The David To Your Goliath – Seemingly Small Things That Can Take Down Your Organization (& What To Do About Them)

The travel industry can be a tough one to crack due to the saturation of the market. A trillion-dollar industry, it’s ever-evolving to introduce innovative and exciting advancements which benefit both the employees working within it and the customers that are booking through them. So how do you stand out in this crowded market? Well there are certain steps that you can take to transform the way that you operate your business. Of course, with any industry, as time goes on there will be other developments that allow for greater scalability and differentiation, but these example below are nonetheless important changes that you can make: Harness the Power of Augmented Reality Augmented Reality and Virtual Reality are truly taking over the world. Well and truly integrated into the travel … [Read more...] about Top 5 Ways To Transform Your Travel Business

There is an exciting moment when you start working as a freelancer. You may feel that the pressures of work, in the traditional sense, melt away. You are in control of your life, your livelihood, and your finances. But your finances, it has to be said, require a lot more control, so you'll need a guide to managing your finances While it's incredibly empowering to pick and choose the jobs we want, this means that we've got to take a shrewd approach in looking after our finances. What can we do to ensure that we really do look after our finances while cultivating a lucrative freelance career? More “Bank” For Your Buck You might think that you can just use your standard bank account but when you are freelancing, it's better to set up a different account. When you start to look at what … [Read more...] about Looking After Small Change (After A Big Life Change): Keeping Track Of Your Finances As A New Freelancer

Leading a conference call discussion with no plan or the wrong tools can become disastrous. Effective call leaders use the right tools to get the job done and are able to keep the discussion alive so that no one disengages. Preventing distractions, keeping the momentum of the call, and interacting with everyone in attendance are crucial components to a successful call. Here’s how to successfully lead a conference call discussion as a beginner or experienced conference caller.  Use the Right Tools  As with any job, using the right tools can mean the difference between success and failure. You won’t see a builder trying to create a structure with rubber tools, so you shouldn’t be trying to host a conference call without the right mobile conferencing app or landline connection. With so … [Read more...] about How to Successfully Lead a Conference Call Discussion

Starting a publishing house is one of those pipedream careers bibliophiles across the world fantasize about. What could be better than heading into work every day and creating the books people love to read? Or, as the question has been in recent years: is it even possible to head into work every day and create the books people love to read? Like many industries, books have seen something of an overhaul in recent years. Alongside music, increasingly digital capabilities have left many publishers and booksellers in trouble. In fact, 2011 saw top name Borders closing their doors, and those ripples can still be seen in the publishing industry today.  If you’re considering starting something in this field, though, all hope is not lost. Recent innovations may actually have made it easier … [Read more...] about Out Of Print: Can Your Really Stay Afloat By Starting A New Publishing House Right Now?

Branding can be incredibly beneficial for businesses, but there’s a lot more to building a successful brand than designing logos and conjuring up straplines. If you’re worried that your branding is weak, or you feel like you’re selling yourself short, here are some of the most common mistakes businesses make and some tips to ensure you reap the rewards of effective, customer-focused branding. Drab, dull, uninspiring visuals Humans process visual data up to 60,000 times faster than text, so it’s no wonder logos play a key part in forming positive or negative first impressions. Your logo is often the first thing people see, and it can make or break you. If your logo is drab and uninspiring, it’s not going to have the desired effect or impact. You want people to see your brand logo and want … [Read more...] about Are Branding Mistakes Holding Your Business Back?