Business

A considerable aspect of setting up a business revolves around the industry you venture in to. Some industries are better set up than others for budding entrepreneurs. So, how do you find the ideal one? In essence, it comes down to a few factors: Is the industry in demand? Is it possible to compete in this industry? Do businesses in this sector cost a lot to start and maintain? Is there profit potential? Can you find a gap within the industry to slide into? As it happens, quite a few industries tick all of the boxes you’re hoping for. So, let’s take a look at the best sectors to start your small business in: Healthcare The healthcare industry is always a good one to venture into if you want to start a successful business. While many companies you associate with … [Read more...] about 6 Industries That Are Set Up Perfectly For Small Businesses

In 2019, there were over 773,000 franchises in the United States. The number is a bit less in the UK, with over 22,000 franchisees owning their own businesses as of 2014. But, no matter where you go in the world, you’re bound to see a restaurant that you recognize.  Franchising can get a bad reputation because people tend to think that one large business is in control of everything. But, that’s just the opposite of what franchising really is. In most cases, people who open franchises across the world are your friends and neighbors. In many ways, franchisees are small business owners, just attaching themselves to a name that already exists.  Franchisees have to learn everything from how to make the experience of eating at their establishment positive and safe for the customer, as well … [Read more...] about 6 Things You Should Know Before Becoming a Franchisee

If you are concerned about making sure that your business is acting as morally as possible, there are a number of things that you need to look into specifically. One of the main ones is the matter of the environment, and this is something that a lot of people get stuck on in business. You are probably well aware that you should be doing something to be more eco-friendly in your business, but perhaps you don’t know exactly what or how it is that you should be going about doing that. In this post, we’ll look at a few of the most effective means of being more eco-friendly in business - by considering some major tenets. Switch To Eco Suppliers There are so many items and equipment and so on that you are likely being provided with from a range of suppliers at any one time. One of the most … [Read more...] about Is Your Business Eco-Friendly?

New isn’t always best. In the age of social media and digital marketing, businesses and brands are taking to their keyboards like never before. The first thing you probably think about while starting a new business is how you will reach your audience online. While it’s very effective and trendy, there are still some old school marketing tactics that you shouldn’t ignore.  Signs As simple as it may sound, signs are an extremely effective way to put your brand out in the world. A well-done sign is memorable to people who see it. Whether it’s a sign on the front of your store, vehicle wraps on the car you drive around town, or a billboard, you should never underestimate the power of a good sign.  Direct Mail Campaigns People have become accustomed to scrolling through ads and news … [Read more...] about Old School Marketing Tactics That Still Work

These days, more and more companies are turning to SEO as one of their primary marketing channels. This is especially the case with B2B companies that work primarily with other businesses, foremost of which are SaaS companies. In the digital space, SaaS companies are unparalleled for the sheer range of software solutions that they provide, and their subscription-based software model is useful for everything from project management, to CRM, to niche professionals tools. As such, SaaS companies are well-positioned to get into the SEO game and create a comprehensive SaaS SEO strategy, as they are already providing concrete solutions to problems that people are often searching for. As long as their software solutions are framed as solution-providers instead of just purely software, SaaS … [Read more...] about The One Thing You Need to Prioritize With Your SaaS SEO Strategy

As a small business, you are desperate to get your name out there, increase awareness, and watch the queries and customers roll in. However, it can be challenging to get the name out there if you've only just started, and for many, it can feel like an insurmountable task.  It doesn't need to be, though, and there are many ways that small businesses can take advantage of what they have to spread the world and see a boost in business. Here are four things to consider.  Merchandise  Making merchandise may not seem like a profitable idea when no one knows about your business, but it can help to passively spread the word without you doing much at all. Options such as Polar Camel tumblers, car air fresheners, or pens give you something to offer at events or meetings.  This will allow … [Read more...] about Get the Name of Your Small Business Out There