The success of a business depends on how it’s marketed. In this day and age, most businesses seem to have forgotten about traditional marketing materials.
Although digital marketing is much easier to use, businesses still need to use offline promotional products.
This is because every enterprise has to use all means possible to reach out to potential clients. With these traditional marketing materials, you can be sure that people will still recognize your enterprise even if they don’t use the internet.
Below is a compilation of offline promotion materials that every business must embrace.
- Letterhead
A letterhead is in deed very authoritative. In fact, a letter that goes out without a letterhead can’t be taken seriously by your recipients. A letterhead carries the same weight as an official seal. Your company letterhead is what people see when you send invoices and proposals. And talking of proposals, ditch the generic Word doc templates in favour of a proposal tool like Qwilr. It’s one of those things that create first impressions about your business. When designing a company letterhead, you should consider enhancing on the image of your enterprise. This means that you choose colors that blend well with the company logo to avoid sending the wrong message. Ideally, a letterhead should display company logo and contact details.
- Business Card
Business cards enable you to market your business wherever you go. Since they are small in size, you can easily carry them in your pocket and give them out when you attend to seminars, conferences, weddings and parties among many other events. Despite technological advancements, business cards are still regarded highly.
As a matter of fact, research has proved that it’s easier to convince people to do business with you using business cards than when using electronic media. This is due to the fact that people will remember you whenever they look at the card. A typical business card should have your names, company logo, phone number and physical address details, web address and Twitter handle. You can have your business cards printed by this Atlanta based company at an affordable rate.
- Posters and Banners
Posters and Banners can be used to promote your products and services at events. The good thing is you can have them printed in large format. Large banners make it easier for people who are attending an event to notice your business stand from a distance. Besides that, the posters and banners should have the company logo occupying the most space to prevent people from doubting whether it’s really your business that’s at the event or another enterprise. Moreover, they should have a font that is easy to read from a distance. For best results, your banners and posters should be made by a professional graphics designer.
- Brochures and Flyers
A brochure is basically a printed paper that folds several times. On the other hand, a flyer presents information in one single page. All in all, brochures and flyers help in elaborating on your products and services. You can put them at the reception desk so they can be picked by your existing clients who will later use them to refer their friends and relatives to your business.
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