Aaron

Your website is one of your business’s most powerful tools and one of the most effective, cost-efficient marketing channels you have. When someone visits your website, you have such a short amount of time to grab their attention which is why your site needs to be visually pleasing with a clear message and a simple design that is easy to navigate. A high volume of customers are likely to abandon brand loyalty with one poor experience and because of this, it’s very important to make sure that your website performs well to avoid this from happening. Having a visually appealing website can represent your business and help ensure that a visitor stays on your site to find what they need. With digital trends always changing, it can be easy for your website to fall behind and become outdated in … [Read more...] about How To Improve Your Website’s User Experience

Better profit margins will help you to bring in more money. When you have solid profit margins, you can ensure your business is doing well. You need to keep an eye on your margins if you want to know if you're pricing your products correctly and whether you're making money. If you feel like your profit margins are too low, you need to consider which moves will help you to increase them. Whether you reduce your expenses or start bringing in more money, you can improve your business's cash flow and boost your profits. Take a look at some of the things that you can do. Find the Right Products Selling the right products will help you to have larger profit margins. When you buy less expensive products, you can afford to sell them at a price that gives you a good profit. You might consider … [Read more...] about Tips to Increase Your Retail Profit Margins

  Blogs have something of a reputation for either low standard writing or formulaic writing that lacks diversity. It's easy to see why it gets this reputation; the blogosphere is full of content that imitates for a standard purpose. But it doesn't have to be like that. With some creativity and narrative devices in your writer's toolbox, you can write blog posts that grab the attention of audiences for the right reasons. If you're wondering what those 'rights' reasons then think about your own engagement with blogs and stories. What books and movies get your attention, and why. Why do you stop watching a series on Netflix? If you explore these questions, you might come up with some valuable insights. Until then, here are some interesting narrative structures to help improve your … [Read more...] about How to Improve Your Blog Writing With Narrative Techniques

First impressions matter in business. Indeed, many industry experts would maintain that they are absolutely vital. If you don’t make the right impression with your company the first time that a new client encounters your business, you likely won’t get a second chance and that’s a fact. So, how do you ensure that your customers love what they discover when they visit your company? Here are a few of the key areas we recommend that you do keep in mind. Keep Things Maintained First, you do need to make sure that your business is well maintained. If your business looks old and outdated, then customers are going to think that also applies to the level of service that you can offer. If your parking lot has seen better days, you might want to consider hiring a company like K&E Flatwork to … [Read more...] about Boost The Impression Customers Have Of Your Business

One of the biggest drains on your small businesses finances is the non-payment for goods or services. Allocating finds that could be used elsewhere in the company to adjust for non-payments of invoices can seriously impede on your profit margin. While it is advisable to have a bad debt reserve, this should be in direct correlation to your industry and requiring a bigger fund could mean you need to reevaluate who you do business with and how you request payments for any business you do. Chasing up bad debt from customers or companies can seem like a drawn-out process and will inevitably incur more costs to yourself, however, that should be the reason why you fail to collect the money you are owed. People Who Owe Money Generally, people who owe your small business money will … [Read more...] about Securing Debts Owed To Your Small Business