A beautifully built website with top notch SEO accompaniment and well funneled ads and landing pages means absolutely nothing if it’s not up and running smoothly. E-commerce 100% depends on a good, consistently operative connection – and while you can’t help what happens on the user’s end, there are many ways to make sure it’s not anything you’re doing that’s causing the problem.
Here are 5 of the best ways you can minimize downtime and maximize your revenue stream for your e-commerce business:
1. Get a Log Management Tool
A log monitoring tool can help even small networks to avoid critical interruptions, boost their overall efficiency, and stay more secure from cyber threats and hackers. Such software lets you constantly monitor and manage your SaaS or your website or anything else online.
Log management tools centralize all the data logs from all your IT infrastructure and present it in an easy to read and use interface. It makes it faster, simpler, and more effective to prevent and recover from IT events.
2. Change Website Hosting
Another possible solution if you’re experiencing frequent downtime for your site is to simply switch web hosting providers. Not every host has the same bandwidth, network, and hardware – much less management, staff, and policies.
The best web hosts will specialize in the type of website you have, such as WordPress, will keep you informed on your site’s status, notify you if there’s a problem on your end, and keep up to date with the latest cybersecurity software.
You don’t necessarily have to go with the most expensive hosting service, but if you’re getting too much downtime, you’ll save more by upgrading to a more reliable company even if it costs a bit more.
3. Monitor Uptime & Site Speed
An uptime monitoring tool (plug in) will let you track the total downtime of your website. Watch, in particular, how it reacts during peak sale hours and days because that’s usually where the big problem kicks in.
A record of how often your site is working properly, automated reports to that effect, and warning emails when your website shuts down are all included in the plug in. Until you are aware of how your site is performing over a period of time, how can you even begin to correct it? Uptime plug ins help you do that.
Also invest in tools that help you monitor website speed and load time. Even if it hasn’t crashed yet, slowness can indicate a crash is coming. Plus, visitors often abandon a site if it takes more than three seconds to load or if it just move sluggishly once loaded.
4. Upgrade Security Levels
When hackers and viruses hit your site, expect things to go haywire. Your site may shut down completely or slow down badly. And of course, hackers may have stolen valuable proprietary information, personal information of subscribers, and more.
A security plug in, keeping on the cutting edge with cybersecurity software, and following basic security protocols and tips will all help to reduce these risks and their impact on your site’s performance.
5. Do Regular Site Back-ups
If your website ever does crash, having back ups stored will be an invaluable help in getting it back up and running again in as little time as possible. Some of the other tools, like log management tools, include such backing up, but you can also set up automatic back-ups through plug ins and via specialized backup services.
Don’t sit back and feel helpless to correct frequent and/or severe shutdowns of your business’ website. Too much is riding on it. Implementing some or all of these 5 tips can minimize downtime and maximize profits.
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