Bounce rate is the percentage of visitors on your website that leave in a matter of seconds or after just browsing one page. You can set your analytics to measure this however you like, but the point is, people just aren’t staying on your website. There could be a number of reasons potential customers are choosing to leave your website and moving on to your competitors instead. In order to boost your business, you need to improve your website traffic. Here are five reasons you might have a high bounce rate.
Confusing layout
Online consumers are impatient nowadays. If your layout is too confusing meaning they can’t find what they’re looking for immediately, then they’ll move on to one of your competitors. You need to have a clear structure and ensure that the design of your website leads potential customers to exactly where they want to go. Consider hiring professionals in web design such as Bold Eye Media, they’ll be able to offer helpful insights and expertise on how to improve your website.
Poor web design
As well as being easy to navigate, the design of your website needs to reflect your branding. Spend some time planning a logo, color scheme, and personality for your brand. Try to reflect your brand’s personality in all your content. This way you’ll be able to create brand consistency and brand recognition. Here are a few tips for branding your website. The design of your website needs to be attractive and appealing as well, so it’s worth spending time on.
No call to action
When users arrive on your website, it’s usually because your advertising or SEO campaign has worked in drawing interest either on Google, or social media, for example. Getting people to arrive at your site is only the first step and you need to tell them what to do when they’re there. This where you need the perfect call to action in order to direct new customers to the latest promotion or to apply for a free quote, whatever works best for your business.
Pages load slowly
As already mentioned, internet users are impatient. If you want to reduce your bounce rate you need to improve page speed. Users will not wait for more than a couple of seconds for a page to load. This is a long time in this day and age. If your site is taking ages to load, you can trim the fat in your coding. You’ve probably got too many heavy image files or outdated code.
Mismatched keywords
In order to protect your company’s future, you need to get your site to the top of the search engine results pages. This is where keywords come in. Your website content needs to include the keywords and phrases that consumers type into Google when they’re looking for a product or service you provide. If these keywords are mismatched, then you might have disappointed customers. A digital marketing agency can help you fix this, and reduce your bounce rate.
