When it comes to running a blogging business effectively, there are a lot of hacks you need to learn along the way. Of course, the most important thing is to write high-quality content that your readers enjoy. Nothing works as well as authenticity. But that said, using the right strategies will gain readers faster, and get you making money faster–and there’s never anything wrong with that. That’s why it’s so important to use the right tools. By knowing what tools will work best for your blogging business, you’ll get more readers, more shares, and more interest in what you’re selling, whether that’s ad space or products you design. Especially now that the new year is right around the corner, it’s time to change up your strategy.
So if you’re ready to get more blog readers than ever, here are some tools that will make a huge difference to your blogging business’s success.
1 Yoast SEO
When it comes to getting as much as you can out of your blog, you need to master SEO. But unless you’ve studied up on it extensively, or have an SEO expert working for you, using a tool like Yoast makes your life way easier. This is a WordPress plugin that will track your SEO so that as you type away, you can figure out if you’re using keywords the right way, using them as much as you’re supposed to. This means you can figure out keywords, write naturally like you normally would, and then check in with this tool to fix up your content.
SEO is key to getting more readers. After all, 75 percent of users never scroll past the first page of search results, so mastering your SEO makes a huge difference.
2 Google Analytics
When it comes to running any website successfully, it’s important to get analytics that explain why what you’re doing is successful. How many site visits are you getting, which posts are most popular, and where are most of your readers based? Whatever it is you want to understand, this will help you improve your understanding of your readers, which will help you curate your content better. And that’s where Google Analytics makes such a difference.
According to Blogging Wizard, “It’s super easy to implement Google Analytics into your blog. Just sign up, and you’ll be provided with a tracking code, which must be placed in your site’s header…Depending on the WordPress theme you’re using, you may be able to copy and paste it into your theme settings if there’s a section for adding header code.” Considering that Google’s global revenue in 2017 was $109.7 billion, they certainly know what they’re doing.
If you have an image-heavy blog–for example, you post a lot of travel pictures, or you analyze art in museums near where you live–then you need image-editing software. But even if you’re posting pictures every once in a while, it’s a smart idea to have images looking as good as possible. That’s why a tool like Pixlr is so useful. It’s an alternative to Photoshop, but it’s free, with many of the same features and tools as Photoshop. Considering that Photoshop currently costs $240 with the single app plan, this will save you a ton of money and get you nearly the same results.
4 Grammarly and Hemingway apps
However great a writer you think you are, chances are that much of what you write requires editing. And yes, we know it costs quite a lot to hire an editor–which is why it’s so useful to use apps instead. Grammarly will edit your spelling and grammar, and help you write a little more succinctly. Hemingway will simplify your writing, making it concise and strong. In 2017, 42 percent of Fortune500 companies had a public blog, which goes to show how powerful words can be when used correctly.
5 Keyword tools
Finally, you need a keyword tool. Whether you prefer the Google Keyword Planner or an alternative like Ubersuggest or Kparser, find the one that works for you and perform searches anytime you’re working on a new blog post. Considering that 93 percent of online experiences begin with a search engine, you can see just how important it is to master your keyword strategy.
These are some of the best tools out there for people who blog for a living. Explore these and any one of the many sites to buy Instagram followers to give your business a boost. What other tools have proven helpful to you?