As a business owner, you’ll know that your website is a crucial tool to facilitate your success. With so many other web pages competing for attention, it’s vital to keep on finding new ways to improve and analyse your strategies. To stand out from the crowd and get more visitors, you’ll want to consider implementing these four top tips.
Pay-per- click
PPC involves running ads and only paying when a user clicks on them. This method of online marketing allows you to bid on keywords, which results in your ads coming up higher in Google search engine rankings. The end game is that more visitors will find your ad and your website. It’s essentially a way of buying visits to your site as opposed to gaining them via SEO tactics. PPC provides faster results than SEO methods (though of course, SEO is also largely effective). Investing in adwords management services allows you to implement, monitor and analyse your ad campaigns. From optimization to research techniques, you’ll quickly see results with adwords management.
SEO Tactics
When you are working on your SEO optimization, it can be a good idea to focus on long-tail keywords. These are your keyword phrases using approximately three or four specific words. When consumers use more detailed search phrases, they are generally looking to make this exact purchase. By using long-tail keywords, that are tailored to your product, you can increase the likelihood of drawing in these consumers and making sales. Long-tail keyword searches make up a large majority of web traffic so you won’t want to waste the opportunity.
Use Video Content
You’ll know that excellent content is the foundation of a successful website. In the last few years, video content has gained huge popularity. Many users prefer to engage with an exciting and more visual content source as opposed to just text. Video marketing can easily be shared and promoted on social media platforms to encourage even more visitors to your site. According to statistics by Insivia, people will retain 95% of a message when viewed in video format and just 10% of a message when they read it via text. In addition, a further study concluded that 90% of consumers claimed that watching a video about a product is helpful in the decision to purchase.
Offer to write
Offering to write articles for publications related to your industry can be an excellent way to establish yourself as an authority within your field. You’ll get people talking about your company, and thus attract more users to your site. You can offer your expertise, present yourself as a trusted company, and also encourage your staff to write guest articles. Establishing an excellent online presence is a great way to drive the success of your website and your business. You can also post regularly on social media and provide creative blog content. It’s a good idea to use social media analytics to track your progress. While you’re at it, you can invite high-quality guest bloggers to write for your site. When the blogger links and shares their post, this will bring new visitors straight to you!
