Given the economic incidents over the past year or so thanks to the global pandemic, your construction company might have suffered. As you look to get back on your feet and deliver the excellent service you are known for, you might want to strategize and help yourself come back swinging.
As the first accompanying post to this one details how you can market your business online, this post aims to expand upon those useful marketing ideas in order to further extend your strategy and accelerate digital marketing for your company by using marketing techniques to your advantage.
Highlight Employee Training
As part of your website, perhaps in a blog post or an about page, you can explain to your potential or existing customers how your employees undergo recognized and necessary training and qualifications. Construction, especially, requires a lot of training due to the potential hazards of operating heavy machinery so emphasizing that your employees have undergone tests by a rigging training institute, for example, can help give clients the peace of mind of knowing that your business trains their staff well.
Emphasize Company Values
It is now common for businesses to also add a mission statement page on their blog or website. Slightly different than an about page, a mission statement offers more insight into how your company operates and under what policies and procedures. For example, you could inform potential clients of your business’s sustainability policies and how you perform work in relation to local environmental laws such as recycling. In addition, you could state how your work differs from that of others by incorporating workplace equality policies or any fair trade deals.
Actively Engage Your Social Media Followers
You might have taken the time to develop a social media profile for your company as part of a wider strategy, but you might not be using it to its full potential. In a study by Social Media Today, it was found that 78% of people surveyed stated that a company’s social posts influenced their buying decision so while social media exists as a sharing platform, the main reasons for it are its interaction abilities. If you don’t actively engage with existing or potential clients then you could be wasting the opportunities that it presents.
Organize Your YouTube Videos
Creating videos is an excellent method of increasing marketing potential since it allows you to promote yourself in an entertaining way, such as informing of company policies, creating training videos, and highlighting upcoming projects. However, it becomes apparent that they will soon need organizing, and creating playlists is an effective method of organizing your projects and can help increase views since they will autoplay the next video in the list, and a viewer is more likely to watch multiple videos in one sitting.
Takeaway
Effective marketing strategies are essential for any business but possibly more so for construction. The competition alone means that an effective marketing strategy that incorporates such things as digital marketing, SEO, and social media is more relevant today since these methods are how most people get their information: from Google searches, Facebook or Twitter, and other digital advertising such as email. Setting these up is pretty easy, but using them effectively takes time to master.
