Part I | Part II | Part III | Part IV
If you don’t know, companies have already started using twitter as it is the new way to promote, connect and brand a company. In my last post I mentioned if your company is not using twitter then your company is going to miss out be crushed.
So why bother using twitter for your business? Even twitter themselves know about the power of using twitter for business that they’ve set up a special twitter 101. Here is what twitter says
Here are reasons that I’ve came up.
1. Connecting with customers
This is the main reason why you should use twitter for your business. You will be able to connect with your customers because they themselves are using twitter. Twitter has become a daily routine where people log onto it every single day, some log onto twitter the first thing they wake up even before brushing their teeth. If you have an unsatisfied customer you will hear them on twitter. This will help your company to help them. On the coming days I’ll be going deeper about how you can “spy” on tweets using free tools like twitter search.
2. Branding
You don’t have to be a big brand like Dell, Nike, Starbucks to brand yourself on twitter. You can be an average joe and brand yourself on twitter. For me if your company is not recognize then you need to get a PERSONAL account. Why? Firstly nobody want to talk to a LOGO unless its a famous brand. Everyone wants to connect with a person and not a bot.
3. Customers feedback
Once you have connected with your customers you will for sure be getting feedback on how you can improve your product, your services and maybe even improve your customers service. Listening to them will help you in the future.
4. Marketing
One of the reasons to use twitter is you get to market your product or services to more people and the best part about that is its FREE. You don’t have to pay (Unless if you plan to hire someone to run your twitter account).
5. News
You can also give latest updates on twitter about your company by tweeting. Here is one done by JetBlue Airways on their twitter account @jetblue
6. Give away coupon codes and promotions
You can also tweet about new deals and coupons codes to help give your company the extra boost. What everyone love include me is getting a good deal. Weather its a promotional lunch set, if its cheap. I want it. Here is a tweet on Dell is doing it.
For me you don’t have to be like dell in order to do this. You can have a normal business as well. If you have a restaurant and you have build loyal or new followers in your place you can send out tweet like “Having a special set lunch this weekend.” or something like that. They can tweet you for more information regarding that. I am going to teach you how you can get local twitterers.
7. Twitter is Viral
If you’ve have succeeded gaining some popularity with your twitter account you will know how viral twitter can be. This will be part of your marketing strategies that you can use in the future. Dell have succeeded in making their tweets viral with their promotion tweets.
8. Spying on competition
Did you know you can spy on competition too? Best part about this and spying on customers is that its FREE using twitter search. You can not only read what customers are talking about you but you can also read what customers are talking about your competition. If your competition is not doing anything with their customers complaints. Then what happens if you (the savior) suddenly tweet them “hey I heard you have a problem with…..” Just an example.
9. Increase Sales
Twitter can help you increase sales and make PROFIT. Dell is one of the company that have increase their sales on twitter. How much sales? Imagine $6.5 million in sales as reported at mashable
10. Brand loyalty
At the end of the day, once you have engaged, helped your customers (your followers) on twitter. They will be loyal to your brand for a long time. This will be talked more in the future post.
Don’t forget to subscribe to my RSS feed to get latest updates
Aaron,
This is a great post! I learned a lot from reading this and I can’t wait to tweet it. You are a great writer and I love your style, it’s easy to read and to the point.
Thanks!
Diana Adams
Excelente guía Aarón para los que nos estamos iniciando en Twitter, no desmayar en seguir compartiendo con escritura amena y cotidiana que es tu característica.
Saludos desde el Centro del Planeta!!
CUENCA-ECUADOR
Hi Aaron,
Thanks for a great post, lots of valuable information. I shall retweet it
Denis Gray:)
Thank you Denise.
Appreciate the RT.
…those are 10 good reasons for sure. Thanks for sharing.
Pleasure is mine =) Glad you found them useful =)
Interesting article, thanks for putting together!
Thanks for sharing. And definitely appreciate the example tweets.
Useful info.
Michael
You're welcome Michael =)
No problem at all Ted =)
some good read man… keep it up, waiting for III and IV, hope they'll be as good as the two you've already published.
Thanks mate, they'll be up soon =D Now i feel the pressure of making sure they are good LoL
Thanks for the post, I have to say twitter works really well for me, but you must use is wisely.
So many company’s make the mistake of not interacting with their followers.
Think of twitter as a big party and getting to know people
. Ask questions, re-tweet join in the conversation. You don’t want to be the party bore and end up with no one wanting to talk to you.
Take it slow and engage with other people, be interesting and give something back.
Nice post.
Thank you for your time to put together this article. I found it helpful information.
Best Tips for Growing Your Business on Twitter http://how-what.blogspot.com/2011/12/5-tips-for-growing-your-business-with.html
Thanks for the interesting article! We are on the fence about Twitter, but we DID recently create a Google+ page. You bring up a good point about being personal, as this is more likely to help with building relationships. Do you think it’s the same for Google+?
cool
Great post summarizing it all. I’m absolute novice with twitter, but needed to write the post (
http://mba6295.blogspot.ca/2012/07/twitter-is-useful-for-business.html for my social media class, so I investigated the twitter use for business. I must say I start to like twitter a lot and use it every day, and see huge potential for business use.
Meanwhile, my recent twitter experience as (potential) customer was very awkward.
I had been followed by one company in my area – and I followed them back, but when I sent a tweet asking if they have a showroom (I was interested in their products, and it looked like online store) – no reply..
Other computer company sent a link via their Deals account (the only one they had). When I went online using their link in tweet – the price was different by 20$. Asked them via Twitter if this deal required a tweet etc.. no reply..
Companies should understand that if they use a channel – they should be able to respond via this SAME channel. Otherwise the comm line is broken.
Maybe they hope I would pick up the phone or write an email, I did not.. I tweeted and expected the response..
Twitter allows you to see exactly what everyone else is thinking,
feeling and curious about. All the users you follow are sharing their
lives, tweet by tweet. It doesn’t matter if you are a brand or an
individual; each tweet that you read and respond to is one more
opportunity to build that relationship, solve that problem, support that
cause, and share in that joy or frustration.