The rise of video sharing and video technology have made video marketing campaigns seem more realistic to businesses. But none of that means that a successful campaign is easy! If you’re interested in getting your business noticed with great videos, check out these tips.
Identifying the target audience
You’ve always got to figure out who the target audience is. This is especially important when it comes to video. We all know that certain age groups are more likely to be amused or engaged by content that might completely turn off another. So it’s important that you decide what demographic you’re hoping to target. You’ve got to consider age, typical economic status, etc. These things all affect how groups perceive your content.
The balance of creativity and message
We probably all know that really creative, imaginative content is what goes viral the fastest. There are plenty of adverts out there that have wowed us. It could be because they’re tremendously funny. It could be because they’re innovative. The special effects might be amazing. It might not even seem like an advert. But it is possible to get a little too creative, especially if it overshadows what you’re actually advertising! Don’t allow the concept and the technical aspects to overshadow the message of your advert. This is an easy trap to fall into when you want to go viral.
Attention begets attention
Making something that’s easy to share is the best way to get the word out about the content of your campaign. But how do people actually come to see your video in the first place? The fact is that a lot of new YouTubers have difficulty getting the views they need. Why? Because they don’t have any viewers! I know, it sounds tautological. But when people see a video with low viewing numbers, they tend to skip over them. It becomes a vicious cycle for the content creator. This is why it might be a good idea to buy YouTube views when you’re starting out.
Most companies aren’t going to produce the videos for their campaign themselves. They might come up with the concept and lead the actual technical aspects of the audience reach. But the making the the video itself will probably be the responsibility of an outsource production company. Of course, you shouldn’t go for just any company that has a camera and some video editing software. You need to factor in a lot of concerns. How long will it take them to make the video? Are they able to shoot it where you need it to be shot? How much are they going to charge you?
One video… or many?
So, you’ve got a great video concept for your campaign. But how long is your campaign going to be? Are you hoping to grab people with one incredible and inventive video? Or do you want to create a series of videos to help imprint the character of your brand on people in the long-term? There are plenty of video marketing campaigns that have kept up their influence, some with a single video, others with a series. Which is better for your company?