Many mechanics have the skills and experience to perform fast and reliable automobile repairs day after day. However, they may lack the knowledge to attract more custom to their business. For this reason, here are some top tips on how to grow your auto repair company.
An Easy-to-Use Website
There are bound to be many people in your local area looking for auto mechanic services. The first place they will turn to for assistance will, of course, be the search engines, such as Google and Bing. However, if you don’t have an SEO-friendly website then they will have no choice but to turn to your competitors.
You must therefore invest in an affordable, easy-to-use auto mechanic website that will drive a considerable amount of traffic to your business. Look for an agency that combines striking web design with SEO optimization, link building tactics and citation management.
Once your website is up and running, you should consider developing a solid email marketing strategy, which will allow you to remain in the forefront of your subscribers’ minds. As a result, they will turn to you when they need your services.
You can even attract new customers with a monthly discount, 10% coupon or an exclusive deal. It’s an effective way to engage with your past and prospective customers, which will allow you to develop a stronger, more personal relationship with consumers.
Thank Your Customers
A thank you can go a long way in business. You must therefore look for fun and engaging ways to thank your customers for their custom, which will ensure they return to your business repeatedly. Aim to create a memorable experience that will help separate your business from your industry rivals. A small investment could help you rack up profits in the future.
An Active Social Media Campaign
Do you want to connect with customers in your local area? If so, you must create a strong social media campaign that allows you to engage with your target demographic. In addition to creating self-serving promotional posts, connect with an online community by hosting competitions, sharing photographs and writing helpful content. For example, you could provide your customers with tips on how to change motor oil, perform a DIY car wax or install a new tire.
Ask for Reviews
Many people will turn to online reviews to make an informed decision before they book an auto repair. To attract customers to your garage, try asking for reviews on the likes of Yelp, Google and Facebook, whether positive, neutral or negative. It is a form of word-of-mouth marketing, as prospective customers will trust the impartial reviews before they bring their vehicle in for an inspection or repair.
Ask for Referrals
If you want to grow your auto mechanic business, there is no shame in asking your current customers for referrals. Have business cards to hand to share with your customers, and you could even provide a present for customers who make a referral, such as a gift card.