Some customers are fiercely loyal, but others like to shop around for the best deal and try new brands and services. You can’t force a customer’s hand, but you can try to tip the balance so that they come back to you for repeat services. There are various ways to keep custom and to make your brand stand out above all the competition, here are some great tips to get you started.
You’ve probably done it yourself, started browsing on a website, thinking about purchasing something, but the layout is sticky and unfriendly, so, you try another website. Maybe a competitor’s website. You need to ensure your website looks great and that it fits in with what you’re trying to do. There are specialists out there you can make your website stand out, but do your research, give them strict guidelines to adhere to. The best practice can be researching the top companies in your field and emulating what they do best.
Listen To Feedback
If you’re online then use a comment section or feedback box. This way customers can tell you exactly what they think about your website and what they don’t like, which means you can act on it and change it for next time so it’s better for future customers. You can also try sending out emails after a customer has purchased a product or service asking them to review it or feedback what they liked. This can help you improve your products. Soliciting reviews is also a great way of selling products, if a product gets a great review it instills customer confidence and leans them toward a purchase.
Google Analytics is a great place to start, it can help you ascertain exactly where your customers are coming from or what advertising stream is actually working. This can help you drive more people to your website. If you really want help getting into the mind of your customer and their shopper insight then companies can help you get into the detail and really sound out what’s good and bad
One of the top things a customer will remember is stunning customer service. If they want a refund, just give it to them. If they’re really unhappy about something give them a money off coupon, this is a doubly good tactic because it means you keep them happy whilst ensuring they come back to your website. Always be polite and professional, even if you are not happy with what’s being said and disagree. The customer is always right, keep that as your mantra and you can’t go far wrong.
Be it buy one get one free or half price promotions, you should use them intermittently to drive up interest in your website. It can attract new customers, who may love the product and return to pay for it full price. If you set up an email list or a way of asking for a customer’s email you can notify all past customers when you have a sale or a new promotion running, generating a buzz around your website and product