Let’s say that you’re thinking about starting a business. Or, maybe you just want to set yourself up as a successful freelancer, offering a service to customers and clients. How do you do it? Well, before you even look at the setup of your company, you need to build up brand recognition. And for now, we’re not talking about your business brand but rather the personal brand that connects directly to you. You need to show people that you are worth investing in and that they should be taking note of who you are and what you can offer.
There are a few platforms you can use to shape the ideas and perceptions of you as a potential business owner or freelance operator. But it might be easiest to start by looking at social media.
Getting Social Online
You probably already have a few social profiles online. Unless you are sure they are squeaky clean, abandon them and start fresh. Don’t worry, you can still move most of your followers to your new social profiles so that you already have a fairly small but substantial customer base to work with. Now, we need to make sure that they are taking notice of your social media with relation to a particular business or industry. To do this, you need to shape your feeds into a source of knowledge. For instance, you might want to be an online marketer. If that’s the case, you should be offering tips on marketing a website and perhaps updates on the Google Algorithm. Eventually, people will start to recognise your profiles as sources of knowledge in your industry.
After you have done this, you might want to start retweeting or sharing information of key individuals in the industry. By doing this, you can make your social media profiles a reputable source, and you might even gain some interest from those key individuals.
Running A Blog
You want to make sure that you can offer your followers and the users who support you as much relevant information as possible. The best way to do this is to set up a blog. A blog is the perfect space to add as much information as possible without the risk of over cluttering a site. You see you can’t really over clutter blog because it’s essentially a continuous source of information. Remember, even a blog needs the proper hosting service, particularly if you’re adding fresh information daily. Otherwise, it will crash leaving it rather useless. But, as long as you keep it running, adding fresh content daily you should have no trouble ensuring it stays fresh.
You can add any information that you like to your blog, but you really want to make it relevant to your future business. That way, later when you do start a company it will still be applicable.
Setting The Site
A site is slightly different from a blog. This, if you’re smart, could be the home point of your company. Your blog and social media will all direct users here where at first, they’ll find information about who you are. If you’re working as a freelancer, you can use it as one massive portfolio for potential clients, You’ll be able to show off your work and also highlight previous key contracts that you have taken on.
Once you have completed these stages, you will have successfully made a name for yourself online. You can then use it however you want, whether to start a business or freelance, the choice is yours.