You could have one of the best products and services around, but you aren’t going to make the profits you were hoping for if you don’t know how to market your business. What you need is to be open to learning about what it takes to get your company noticed and in front of the right people.
There are a lot of opportunities waiting for you in the digital marketing space and online. All you have to do is pick and choose where you want to spend your time, money and resources and then get to work on creating a bigger presence for your small business in a digital world.
Revamp your Website
Take a look at your business website and analyze what needs improving and what you’re doing right. On-page search engine optimization is one place to start that will help you get noticed in the search rankings and by customers. Also, make sure your layout and design are attractive, functional and easy to navigate. Take inventory of what content you have on your business website and what pieces of information you’re missing and need to add.
Use Social Media
Social media isn’t only for fun and games anymore, but businesses are using it to market themselves and grow large followings. Research your target audience and figure out where they’re spending their time online and open accounts on the relevant platforms. What you don’t want to do is launch profiles and then have them sit there with no sharing or interacting going on from your side. Engage, gather feedback and answer customer service inquiries through your social media channels to help market your business better.
Launch A Blog & Publish High-Quality Content
Posting high-quality content on your blog is still a great way to attract new business and keep current customers satisfied. It’s not good practice to slap any kind of blog together and hope for the best. Take your time selecting an attractive design, what kind of content you’re going to share, and ask relevant guest bloggers to contribute their thoughts every so often. Connect your social media channels so you and others can quickly and easily share content to the various outlets.
Put Someone in Charge & Establish Roles & Responsibilities
One area where a lot of small businesses fall short is wanting to implement all these changes and not have anyone in charge of doing so the right way. Your marketing strategy will only be successful when you hire and fill the appropriate positions and establish roles and responsibilities right from the start. For example, you shouldn’t launch a blog and have several different people publishing random pieces of content whenever they choose. Users want relevancy, consistency, and someone to answer their comments when they leave them.
These are a few pieces of advice you can use when you’re starting to toss around ideas for your small business marketing strategy. Don’t be afraid to expand on these suggestions and add your own twist. Track progress and measure results if you want to experience a return on your investment.