Sure you can build your brand on social media, I mean everyone is able to build a great brand on social networking sites right? WRONG! If you’re doing it wrongly it may even hurt you in the long run, take US Airlines for example who decided not to respond to customer’s enquiries on twitter. The best part was they decided to respond to a celebrity on twitter and ignored other tweets. Tsk tsk! picky picky!
Its time to wake up and smell the coffee and see that social media might not be for you or its not going to save your brand. Social media may not help you if you [Read more...]