As a marketer or entrepreneur, you know how essential content marketing is. Content is the reason people follow and interact with you—and ultimately, why they do business with you. Content is an avenue for telling people about your products and services, yes, but it is also an opportunity to become more than a mere merchant to your customers. What if you could be a resource that kept consumers updated on industry trends and facts? What if you establish yourself as a thought leader in your field, so people turn to your opinions on new issues first? When people look at you as more than a means to an end, they are more likely to remain loyal when the need to purchase something does come around. How do you go about branding yourself in this way, though? It is difficult to keep your content … [Read more...] about 5 Pieces of Advice for Making Content People Want to See