This is a guest contribution by Nick Rojas In 2015, more people used mobile devices than desktop computers to check their emails. In fact, 53% of emails were opened on mobile devices, and this number has probably increased over the last two years. Why? People tend to use desktop computers while at work, but the U.S. workforce is going mobile. More people are beginning to work remotely from home or a co-working space, which means they rely on either their laptops, tablets, or smartphones to keep them connected. What does this mean for marketers? If you’re creating an email marketing campaign, it’s crucial that you consider how the email will look and how effective it will be on mobile devices. Here are some tips to help you master the art of mobile-friendly email marketing … [Read more...] about How To Master Mobile Friendly Email Marketing Campaigns
