Facebook Ads or Google AdWords? Which is the perfect method for advertising your business? We often see these two platforms as harsh competitors. When trying to promote your business online, you might think you have to choose only one of them. That doesn’t have to be the case. You’re free to use both of these platforms for promotional purposes. But, do you really need to do that? Does your budget allow you to invest in both methods? It’s wise to understand what opportunities both options offer before you make your final decision. Today, we’re going to talk about three crucial elements of advertising: Reach; Targeting; Return of investment. We’ll see how Facebook Ads and Google AdWords perform in these aspects, so the comparison will help you make a choice. What’s the … [Read more...] about Google vs. Facebook Ads: Choosing the Right Advertising Platform for Your Business