Technological goal posts are in constant motion. Cut out all the political intrigue, and there’s this reality at the core: technology exponentially expands. Moore’s Law is a relationship in hardware potentiality noticed by Gordon Moore in the sixties. It’s been relatively constant ever since. Right now, the reckoning is this: every eighteen years, there’s a doubling in capability.
This drives software. Software, in turn, drives hardware needs. Altogether these factors produced cloud computing; thousands and even millions of servers networked together to function as a singularly powerful computational force. Cloud computing is driving decentralization. Ultimately, tech people want to get all possible data online.
Managing that data is impossible at the individual level. There’s just too much. Search solutions to pierce this ocean of information become necessary. Accordingly, search engines were developed. These function using algorithms that are based on research. Essentially, groups like Bing and Google design programs that follow formulae to give searchers exact solutions.
Unfortunately, marketing and economic factors have influenced algorithm design in social media, search engines, and elsewhere—you can get spiked. Google changes all the time, and they’re the biggest game in town. Like it or not, from a professional angle, you’ve got to have some ability to contend with Google. That means keeping pace with their algorithms.
How To Stay Ahead Of The Changes
Google’s agenda has to do with personalization. The idea is to get the system to the point where it can almost read the minds of those using it. Accordingly, you want content designed in as personalized and value-rich a way as possible. Seek to do the same as Google: accurately guess the very moves of clientele. What do they want, what do they need? Match content to them, and it will be more SEO-friendly.
Targeted PPC (Pay Per Click) can keep a stream of visitors coming to your site as well, but this isn’t always the best choice. It is a way of maintaining a baseline of traffic should algorithms for some reason quit favoring your output, so it can act as a contingency measure.
Additionally, it’s integral that you continuously produce new content that includes inbound links and social media links. These links will lead to content whose SEO relevance will additionally fluctuate. When you’re always putting new content with relevant inbound links and effective social media, you’re constantly “refreshing” your visibility, as it were.
Also, like with PPC, don’t neglect collateral marketing techniques like email marketing—there are many SEO tools you’ll want to use. Sometimes the changes in algorithms aren’t conducive to business, or even ethical. The big issue with Google right now is that they’re such a massive player, they’ve got extensive autonomy. Sometimes they affect changes based on goals which severely contrast those of businesses.
Getting Insider Solutions
Something else that can help you is working with professionals who have a vested interest in retaining algorithm prescience. Professional SEO services need to be contemporary and take all factors into account—not least of which are these algorithms. One operation you might consider as a means of keeping you current is Thunderhawk Digital.
Consultation can help you determine which aspects of content to play up or play down. Little things can have an effect on your ranking on SERPs (Search Engine Results Pages). Do you have proper white space and keywords? What sort of images or video do you have on your site? Is your blog at a secure location? Everything plays a part.
Though the goal posts are always shifting, with a plan that includes consultation through the right tech people, value-rich content, secondary and tertiary marketing methods, and continuous production of content, you’re likely to keep pace with Google’s ever-shifting algorithms.
