If you are in the throes of writing a business plan, clarifying your entrepreneurial thoughts, and attempting to turn your startup dream into a reality, the chances are that you are feeling a little overwhelmed. Being a full time employee and trying to save as many of your hard earned pennies as possible before you take the plunge, resign and launch your new business venture is tough. Every hour under the sun is seemingly spent in work mode. The number one priority for you at the moment is probably your finances and the funding for your startup, but you shouldn’t neglect these other need-to-know aspects for launching your business.
Online Presence
While you are busy worrying about that meeting you have with the bank manager next week, have you stopped to think about your visibility online? Do you have a Facebook page, a Twitter feed and an Instagram account? If you don’t, then you need to get a wriggle on and start registering. Before your startup even launches, social media platforms are a great way of generating an online buzz and to create an initial following. Being visible on the number one platform that millennials use every day is vital to the success of your business. You could have all the funding you ever need, but if your target market isn’t aware of your existence, this can become redundant.
When considering your website design, it’s important to go with a professional who can give your branding a global reach. By utilizing a specialist’s in depth SEO knowledge, you are able to ensure that your business is at the top of the Google search results. This helps to keep your business relevant and will link to your social media accounts effectively.
Outsourcing
When you are launching a new startup, you can become overwhelmed by the sheer scale of the tasks that you need to complete. While you were a specialist as a full time employee, you now need to become a Jack of all trades. You need to understand finance, be an HR guru, marketing whizz, social media creative and expert coffee maker, as well as head honcho. Fulfilling each of these roles effectively and to the quality you need is nigh on impossible. As such, you need to be willing to outsource for the benefit of your business. Consider outsourcing the menial admin tasks such as payroll and record keeping. These tedious tasks can be easy to delegate allowing you more time to spend on implementing more pressing issues within your business plan.
Outsourcing is often seen as a defeatist concept. However, with nuanced outsourcing, you can tap into a talent pool that you don’t have access to in house. This is ideal for those niche startups that require specialist knowledge such as IT troubleshooting or specific software support.
Being an entrepreneur is tough at the best of times. However, in the twenty first century you need to be more visible, flexible, and willing to adapt than ever. Follow this guide and ensure that your priorities extend beyond the funding to encompass a wider variety of need-to-do tasks.
