A photo collage basically consists of several photos arranged together on a single canvas. For businesses they can be a powerful type of visual content, and are great at making an impact on social media.
Make no mistake creating a business photo collage involves more than just combining random photos together. Instead there are several easy tips that could help you to create one that is far more impressive.
Decide on the Layout for the Collage
Did you know that there are many types of collage layouts that you can use? The most common option is to arrange your photos in an even grid, but at times you may want one photo to be significantly larger or smaller.
In fact your photos don’t even need to be in a grid at all. If you want you can use them as mosaic tiles to create a pattern out of them, or get creative and cut them into shapes.
At the end of the day there are really lots of different options, and by deciding on a layout you’ll find it easier to choose the right photos to use. Keep in mind the message that you want your collage to put across as well, and find a layout that will help you to deliver it.
Find the Right Colors
It is easiest to create a business photo collage out of photos that have a similar color scheme. It will ensure that your photos project the same mood, and don’t clash with one another too much.
That being said you could choose one or two photos that have very different colors and use the contrast to make them stand out. If you do the audience will immediately be drawn to those photos and it will act as a focal point to grab their attention.
Suffice to say the ‘right’ colors really depend on the type of collage that you want to create – and the photos that you want viewers to focus on.
Use Visual Storytelling
Businesses tend to create photo collages due to the potential they have for visual storytelling. By choosing and arranging photos in a sequence, you can create a narrative from them that allows you to deliver your message in a far more effective and engaging manner.
The key to using visual storytelling in a collage is to craft a narrative from your photos. The series of photos that you select should let the audience know what is taking place, where and when it is happening, who is involved, the reason behind it, and what happens next.
If you do want to use visual storytelling the layout of your collage should be focused on guiding the audience through the photos in the order that you want them to be viewed.
Add in a Background to Give it Depth
Depending on your layout there may be quite a bit of space between your photos. While there is nothing wrong with white space (and in fact it can help in some cases) – you may want to consider adding a background to give your collage some depth.
Typically it is best if the background you choose is simple and does not distract the audience from the photos. Patterns or textures can work very well and help to accentuate your photos.
At times you may even be able to find a background that connects thematically to your business photo collage. For example if it is a collage with photos of cars, you could use a close-up of a road as the background.
Technically you could manually create a business photo collage, but it is far easier to combine two photos (or more) using Movavi Photo Editor. It will let you crop, resize, and cut your photos to fit into the layout that you need. On top of that its features will enable you to enhance their quality, fix any issues, apply effects, and more.
Be sure to make it a point to use the tips listed above when you do create your next collage. If you do you should be able to use it to effectively deliver the message that you want and ensure it is impressive enough to get the attention it deserves.